Landing Page Builder

About the Company

BAD Marketing is a dynamic digital marketing agency specializing in local business growth and lead generation. They work with Account Managers, Strategists, Media Buyers, and Creative teams to deliver high-performing marketing solutions that drive results for their clients.

About the Role

As a Landing Page Builder at BAD Marketing, you'll be the driving force behind high-converting landing pages that generate leads for local businesses. This is a remote CRO position based in Atlanta, GA (9AM–6PM EST) where you'll design, build, and optimize landing pages using Webflow, HTML/CSS/JavaScript, and industry best practices. You'll work independently and collaboratively with strategists and media buyers to create 15-20 landing pages monthly that drive real results. If you're passionate about conversion rate optimization, data-driven testing, and building pages that convert, this role is perfect for you.

Responsibilities

• Design, build, and optimize high-converting landing pages using Webflow, AI tools, and HTML/CSS/JavaScript tailored for local lead generation clients
• Implement best-practice layouts, mobile-first structure, and clear conversion pathways aligned with campaign goals
• Set up and integrate tracking elements including pixel events, UTM parameters, and form integrations with CRMs or automation tools
• Independently conduct and report on A/B tests across layouts, headlines, CTAs, copy variations, and visual elements to improve conversion rates
• Analyze landing page performance data weekly (CVA, CVR, scroll depth, form abandonment) and provide actionable insights
• Collaborate with Lead Strategists and Media Buyers to align landing pages with audience targeting and ad messaging
• Ensure fast load times, responsive design, and technical accuracy across all device types
• Troubleshoot issues related to forms, scripts, redirects, dynamic text replacement, and third-party integrations
• Maintain adherence to BAD's design SOPs, branding guidelines, testing frameworks, and performance standards

Requirements

• 1–2 years of experience building high-converting landing pages using Webflow, Unbounce, GoHighLevel, or similar page builders with HTML/CSS/JavaScript proficiency
• Strong understanding of HTML/CSS/JavaScript with the ability to edit and enhance code independently
• Strong understanding of UX/UI design principles and ability to develop well-formatted landing pages without a provided design
• Deep knowledge of conversion rate optimization (CRO) principles and local lead-generation funnels
• Proven ability to quickly build 15-20 landing pages monthly while adhering to CRO and design best practices
• Experience with tracking tools (Meta Pixel, Google Tag Manager, GA4, CRM webhooks) and A/B testing for statistical significance
• Strong analytical skills, attention to detail, exceptional QA abilities, and excellent communication skills
• Proficient English reading and writing required

Nice to Have

• Experience with page building platforms beyond Webflow (Unbounce, GoHighLevel)
• Familiarity with CRO trends and emerging landing page best practices

Benefits & Perks

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• Unlimited PTO
• Paid US Holidays
• Professional development and advancement opportunities within the organization
• Collaborative and innovative work environment with a focus on creativity and results

BAD Marketing is a digital marketing agency with a Local Business Department that specializes in lead generation campaigns and conversion rate optimization for local business clients.