Manager, Digital Strategy and Growth

About the Company

Osmo is a digital olfaction company on a mission to give computers a sense of smell to improve health and wellbeing. Leveraging automation and thoughtfully applied AI/ML, Osmo is creating olfactory intelligence solutions with applications across fragrance, manufacturing, security, medicine, and beyond. Headquartered in Elizabeth, NJ with an office in Somerville, MA, Osmo is building the future of how technology perceives and understands scent.

About the Role

Osmo is seeking a Manager, Digital Strategy and Growth to own and scale its digital growth engine across B2B and consumer-facing touchpoints. This role requires a rare blend of analytical rigor and creative instinct — someone who can build and optimize performance marketing programs while shaping a differentiated, consumer-grade brand presence. You'll be directly responsible for driving qualified leads, pipeline growth, and measurable revenue impact, with hands-on expertise in Webflow, CRM optimization, and conversion rate optimization (CRO). Based in Elizabeth, NJ, this is an ideal opportunity for a growth-focused marketer ready to operate in a fast-paced, test-and-learn environment.

Responsibilities

• Own and optimize lifecycle marketing across email and HubSpot CRM, with a focus on conversion and pipeline impact; build and scale lead nurturing flows that move prospects from inbound to qualified lead to sales
• Oversee paid acquisition across channels (search, paid social, retargeting) and lead all SEO efforts to establish Osmo as a top-ranked result on Google organic search and within AI platforms
• Own website performance and conversion optimization on Webflow, building and iterating landing pages with a strong focus on CRO and funnel efficiency
• Manage external media agency, holding them accountable to clear KPIs and continuous optimization; run structured testing across creative, targeting, and channels to improve CAC and conversion rates
• Oversee Osmo's organic social presence and develop a consumer-centric, DTC-inspired content and social strategy tailored to a B2B audience of indie brands, founders, and creators
• Own full-funnel reporting from traffic to leads to qualified pipeline to closed-won revenue; identify opportunities to improve CAC, conversion rates, and pipeline velocity
• Build dashboards and reporting frameworks that clearly tie marketing efforts to business outcomes

Requirements

• 8+ years in digital or growth marketing across B2B2C, DTC, or hybrid environments
• Highly data-centric with proven ability to dig into performance data, identify insights, and drive decisions based on analysis
• Strong hands-on experience with Webflow and landing page optimization (CRO)
• Strong experience with HubSpot or similar CRM platforms and lifecycle marketing
• Deep familiarity with paid media platforms (Meta, Google, etc.) and proven ability to manage and hold external agencies accountable to measurable performance improvements
• Experience building or managing DTC-style social and content strategies
• Strong analytical and problem-solving mindset with a results-obsessed approach and bias toward action

Nice to Have

• Experience writing or managing Substack or newsletter content
• Background in fragrance, beauty, or consumer brands
• Experience marketing to founders, indie brands, or creators

Benefits & Perks

Compensation for this Full-Time role includes a competitive base salary of $104,000–$130,000, along with Osmo's comprehensive total rewards approach designed to support the well-being, growth, and long-term success of team members.

Osmo is a digital olfaction company that uses AI/ML and automation to give computers a sense of smell for applications across fragrance, manufacturing, security, medicine, and other industries. Headquartered in Elizabeth, NJ with an office in Somerville, MA.