Manager, SEO and Digital Experience

About the Company

Evidence In Motion (EIM) is a leading organization in the healthcare and education sector, serving students and professionals through innovative learning and partnership programs. The company operates multiple business units including University Partnerships and Post-Professional education initiatives, driving growth through digital transformation and user-centric experiences.

About the Role

As the Manager, SEO and Digital Experience at Evidence In Motion, you'll own the organic growth and digital experience strategy across the entire EIM ecosystem. This is a hands-on leadership role perfect for an experienced SEO professional who combines strategic vision with tactical execution—you'll drive discoverability, usability, and conversion performance while leading a growing digital experience team. Based in the United States, this position offers the opportunity to shape enterprise-level SEO strategy across multiple business units and web properties, working at the intersection of SEO, UX/CRO, web development, and content enablement.

Responsibilities

• Own and evolve EIM's enterprise SEO strategy across all business units and web properties, including technical SEO, on-page optimization, content enablement, and authority building
• Own UX and conversion rate optimization (CRO) strategy across EIM web experiences, identifying and prioritizing improvements that enhance clarity, usability, and conversion
• Partner with Web Developers to ensure performance, accessibility, scalability, and technical SEO best practices across marketing properties and platform decisions
• Direct content requirements and partner with Product Marketing, Content Marketing, and Writer resources to ensure SEO-informed, user-focused content that supports discoverability and conversion
• Lead cross-functional collaboration with Product Marketing, Analytics, and Marketing Operations to align SEO and UX priorities with product positioning, tracking, and attribution
• Own organic growth, UX, and CRO performance metrics; review performance regularly and surface insights, risks, and opportunities to leadership
• Lead, mentor, and develop a multi-disciplinary digital experience team, setting clear expectations, goals, and fostering a collaborative, performance-oriented culture

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or related field, or equivalent experience
• 7+ years of experience in SEO, digital experience, growth, or performance marketing roles
• Proven experience leading SEO strategy across multiple products or business units
• Strong understanding of technical SEO, content optimization, UX, and CRO principles
• Experience managing both individual contributors and people managers
• Familiarity with CMS platforms (e.g., WordPress, Webflow) and web development workflows
• Strong analytical mindset with experience partnering with analytics teams, plus excellent communication and cross-functional collaboration skills

Evidence In Motion (EIM) is an education and professional development company with business units in University Partnerships and Post-Professional programs, focused on organic growth and digital experience strategy across their ecosystem.