SEO Manager, HVAC

About the Company

Blacksmith Agency is an AI-first digital agency specializing in marketing services. They partner with HVAC and home service businesses to drive growth through strategic search and digital solutions.

About the Role

As SEO Manager, HVAC at Blacksmith Agency, you'll own search strategy for a portfolio of multi-location HVAC and home service clients. This is a dedicated SEO role—search only, no split focus with paid media. You'll be the strategic voice driving technical roadmaps, content priorities, and ranking improvements for your clients. If you're an experienced SEO professional ready to take ownership and make the calls, this remote position offers the autonomy and focus you're looking for.

Responsibilities

• Own technical SEO initiatives including crawl optimization, indexation, site speed, schema markup, and site architecture
• Develop and execute keyword strategy, on-page optimization, and content priorities in collaboration with writers and AI tools
• Position clients in AI search results across Google AI Overviews, ChatGPT, Perplexity, and classic organic search
• Manage link building, local search, and multi-location SEO strategies where needed
• Conduct quarterly reporting in GA4 and Google Search Console, and create strategic roadmaps for each client
• Lead client calls as the strategic voice, explaining ranking movements and next steps

Requirements

• 3+ years of hands-on SEO experience with direct auditing and implementation work
• Proficiency with Search Console, GA4, Screaming Frog, and either Ahrefs or Semrush
• Proven agency experience managing multiple clients simultaneously
• Clear spoken English for direct client communication on live calls
• Mid-Senior level expertise and ability to own strategic decisions independently

Nice to Have

• SEO experience with HVAC or similar multi-location service businesses

Blacksmith Agency is an AI-first digital agency specializing in search marketing for HVAC and home service clients. They focus exclusively on SEO strategy without splitting resources across paid media.