Manager, Web Marketing & UX

About the Company

The Museum of Pop Culture (MOPOP) is a leading cultural institution in Seattle dedicated to exploring the creative expression of pop culture. MOPOP serves as a dynamic hub for visitors and digital audiences seeking to engage with music, film, television, and other forms of contemporary pop culture.

About the Role

The Manager, Web Marketing & UX is a strategic and executional role responsible for overseeing all aspects of MOPOP.org and driving measurable impact across the digital customer journey. This hybrid position in Seattle, WA reports to the Senior Manager of Digital Marketing and owns the intersection of content strategy, user experience (UX), search engine optimization (SEO), experimentation, and performance analysis. You'll develop and steward a comprehensive web strategy using Webflow and modern digital tools, ensuring the website serves as a high-performing, accessible, and brand-aligned digital destination. This role is ideal for a digital marketing professional with strong UX sensibilities, technical depth in web platforms, and a passion for data-driven decision-making.

Responsibilities

• Develop and execute a comprehensive web strategy aligned to organizational goals; maintain a quarterly roadmap and prioritization framework to guide team efforts and stakeholder expectations
• Define and track KPIs/OKRs for site performance including conversion rate, engagement, traffic, and promotional uptake; publish regular readouts and action plans to inform decision-making
• Manage and optimize content within Webflow CMS, including page creation, content organization, SEO best practices, responsive design, and ongoing website maintenance
• Own and continuously improve the design and optimization of MOPOP's website and digital customer experience to be high quality, accessible, and aligned to customer needs
• Plan and facilitate UX research initiatives including focus groups and user surveys; synthesize findings into clear, actionable reports and share insights with Marketing and cross-functional stakeholders
• Develop and maintain a proactive SEO strategy encompassing on-page optimization, technical SEO, content recommendations, and Information Architecture (IA) to ensure intuitive site navigation and search performance
• Own the A/B testing program end-to-end, including tooling, hypothesis pipeline, and governance framework, with a focus on funnel and conversion improvements
• Collaborate with analytics partners to ensure complete and accurate tagging across the site; monitor dashboards and drive continuous improvement
• Ensure the site meets accessibility (WCAG 2.1+) and performance standards, conducting regular audits and implementing improvements
• Work cross-functionally with Marketing, Curatorial, Advancement, Programs, and Education teams to prioritize content creation, featured products, and partner placements
• Author and edit HTML, CSS, and JavaScript as needed to achieve design and experience goals
• Monitor search performance and identify opportunities to grow organic visibility and qualified traffic to MOPOP.org
• Support internal culture and contribute to consistent customer service standards across all departments

Requirements

• Experience managing and optimizing content within modern Content Management Systems (CMS), such as Webflow, including page creation, content organization, SEO best practices, and responsive design
• Proficiency in web markup, including HTML, CSS, and JavaScript
• Experience working with digital platforms and integrations, including CMS platforms, CRM systems, and analytics tools that support data-driven decision-making
• Strong understanding of user experience (UX) design principles and ability to conduct and synthesize UX research findings
• Demonstrated expertise in search engine optimization (SEO), including on-page optimization, technical SEO, and information architecture
• Experience with A/B testing, experimentation frameworks, and conversion rate optimization
• Knowledge of web accessibility standards (WCAG 2.1+) and performance optimization

Nice to Have

• User Experience design background
• Experience with ecommerce platforms and product configuration for branded events and retail
• Familiarity with emerging technologies and trends in web design and digital platforms

Benefits & Perks

• Salary: $72,000 - $82,000
• Work Schedule: 40 hours per week, 5 days per week, hybrid work eligible

Museum of Pop Culture (MOPOP) is a cultural institution in Seattle that operates a digital presence through MOPOP.org, offering exhibitions, programs, and retail experiences to audiences.