Marketing Manager

About the Company

Modern Life is a high-growth, AI-driven insurance brokerage transforming how financial advisors serve their clients. Backed by $35M from top-tier investors including Thrive Capital, New York Life, and Northwestern Mutual, the company empowers advisors with powerful digital tools, expert support, and leading insurance products to grow their businesses and bring the future of the industry to life.

About the Role

Modern Life is hiring a Marketing Manager in New York, NY to help execute and scale the company's marketing efforts across campaigns, events, growth channels, and sales enablement. Reporting to the Director of Marketing, you'll be a hands-on generalist owning the day-to-day execution of the marketing engine—from paid media and email campaigns to advisor-facing materials and event logistics. This role is perfect for a resourceful marketer with strong AI fluency who can scale content production, automate workflows, and translate the platform's AI capabilities into compelling value propositions for financial advisors.

Responsibilities

• Execute marketing campaigns across email, LinkedIn, paid ads, and content—owning the full lifecycle from planning through performance analysis
• Test and iterate on paid and organic growth channels to drive advisor acquisition, focusing on conversion metrics
• Manage conferences, webinars, and field events, including logistics, promotion, and follow-up
• Develop advisor-facing sales enablement materials—decks, one-pagers, email templates, and case studies that help the brokerage team convert
• Optimize lead lists and report weekly on pipeline contribution, MQLs, email performance, and event ROI—surfacing insights to the Director of Marketing
• Manage and optimize the marketing tech stack, including Webflow, HubSpot, and Google Analytics to drive conversion and measure performance
• Leverage AI tools to scale content creation, automate repetitive workflows, and improve campaign efficiency
• Collaborate cross-functionally with sales, product, and design to ensure marketing efforts align with company priorities

Requirements

• 3-5 years of experience in a marketing generalist, growth marketing, or demand generation role—ideally in B2B, fintech, or financial services
• Hands-on experience with HubSpot (or comparable marketing automation platform), Webflow, and Google Analytics
• Proven experience running and optimizing paid media campaigns on LinkedIn, Google, or Meta
• Strong writing skills—able to craft compelling long-form content, write sharp emails, build clean one-pagers, and adapt tone for different audiences
• Active use of AI tools in your workflow with the ability to articulate how AI capabilities translate into real value for end users
• Data-driven mindset—you measure campaigns and adjust strategy based on performance data
• Thrives in a fast-moving startup environment where priorities shift and resourcefulness matters more than process

Nice to Have

• Experience marketing to financial advisors, insurance professionals, or wealth management audiences

Modern Life is a high-growth, AI-driven life insurance brokerage backed by $35M from top-tier investors including Thrive Capital, New York Life, and Northwestern Mutual. They provide digital tools and support to empower financial advisors to better serve clients and grow their businesses.