Senior Growth Lead - Conversion Rate & Landing Page Optimization

About the Company

PetLab Co. is one of the fastest-growing DTC pet supplement brands in the world, trusted by millions of dog owners. They sell science-backed supplements and treats powered by a performance marketing engine operating at serious scale across paid social and beyond, moving fast, testing constantly, and aggressively integrating AI across their entire growth stack.

About the Role

As Senior Growth Lead for Conversion Rate & Landing Page Optimization, you'll own the intersection of customer psychology, direct-response copy, offer design, and disciplined experimentation at a rapidly scaling DTC brand. Reporting directly to the founder, you'll lead the creation and optimization of landing pages, PDPs, quiz funnels, and offer pages that turn PetLab Co.'s paid traffic into customers. This is a hands-on remote role perfect for an ambitious growth professional who combines sharp judgment with execution, using AI as a force multiplier to test at a pace most CRO teams never access.

Responsibilities

• Own CVR and AOV across thepetlabco.com—product pages, landing pages, quiz funnels, listicles, advertorials, and offer pages
• Build and launch landing pages end-to-end—concept, copy, structure, and build (page builders and/or working with dev), matched to traffic source and ad angle
• Run a continuous testing program with hypothesis backlog, A/B and multivariate tests, post-test analysis, and a documented library of learnings
• Ensure message-match between ad creative and page experience, segmented by traffic type (pre-sold vs. curiosity, cold vs. retargeting)
• Drive AOV through offer architecture—bundles, subscription vs. one-time framing, upsells, cross-sells, order bumps, and pricing/anchoring tests
• Direct conversion copy by working with AI and your internal copy team to produce headlines, leads, body copy, CTAs, social proof, and objection handling
• Leverage AI as a force multiplier for copy generation, page teardowns, rapid variant creation, research synthesis, and prompt workflows to test 10x more angles than traditional CRO teams
• Collaborate with paid social to ensure pages are built for the ads driving traffic to them
• Report clearly on conversion rates, AOV, test velocity, and revenue per session to drive strategic decisions

Requirements

• 5+ years in DTC growth, conversion rate optimization (CRO), or related roles, ideally in supplements, health/wellness, beauty, or other high-velocity consumer categories
• Proven track record owning conversion metrics and landing page performance at scale
• Strong understanding of direct-response copywriting principles and ability to evaluate copy quality instantly
• Hands-on experience building landing pages using page builders or working directly with developers
• Disciplined approach to experimentation, testing, and data analysis with ability to synthesize insights into action
• Proficiency with AI tools for copywriting, research, and optimization workflows
• Excellent communication skills and ability to report clearly on performance and strategic direction

Nice to Have

• DTC brand experience in pet, supplement, or health/wellness verticals
• Expertise in offer architecture, pricing psychology, and AOV optimization
• Experience collaborating with paid social teams and understanding ad-to-page dynamics
• Advanced proficiency with AI-driven workflows and prompt engineering for growth functions

Benefits & Perks

• Competitive salary: $140k–$165k base plus bonus and discretionary performance bonus
• Direct reporting relationship to the founder with zero layers between you and decision-making authority
• Real ownership of metrics that directly move the P&L at a brand operating at serious volume
• Access to significant budget and paid traffic to test at a pace most CRO professionals never experience
• Founder-led team fully committed to AI—you'll be encouraged and expected to push the frontier of AI-driven growth work
• Fast-moving, vibrant team culture where high-performers are valued and rewarded, ideal for rapid career progression
• Full-time remote position based in the United States

PetLab Co. is one of the fastest-growing DTC pet supplement brands, selling science-backed supplements and treats powered by a performance marketing engine with significant paid social spending and AI integration across their growth stack.