Senior Marketing Web Developer - Webflow & Growth Tech

About the Company

For over 30 years, Alder has been a trusted guide for more than 5,000 families across Greater Boston, helping them navigate the aging journey with compassion, clarity, and expert care. Our team of seasoned social workers and nurses provides strategic direction and hands-on support—from coordinating medical care and assessing home safety to attending appointments and facilitating meaningful family conversations. Deeply rooted in the community, we leverage a broad professional network to connect families with trusted resources and foster collaboration across disciplines.

About the Role

We're seeking a Senior Marketing Web Developer to be the technical owner of our marketing website and the systems that connect it to our business operations. In this Webflow developer role based in Fall River, Massachusetts, you'll ship everything from landing pages and campaign microsites to marketing automation workflows and analytics implementations. This is an ideal opportunity for someone who thrives at the intersection of marketing technology, growth strategy, and clean technical execution—someone who understands that a well-built marketing site drives real business results.

Responsibilities

• Own day-to-day development, maintenance, and evolution of the Alder marketing site in Webflow, including the CMS, structured content, components, and design system
• Build and ship new landing pages, campaign microsites, and content templates in partnership with marketing and design teams
• Implement and maintain the marketing technology stack: Google Analytics 4, Google Tag Manager, HubSpot (forms, workflows, lifecycle stages), and on-site chat/booking tools
• Set up and maintain event tracking and conversion goals so the team can make data-driven decisions
• Integrate the marketing site with downstream systems—HubSpot CRM, our product, and third-party tools—using webhooks and APIs
• Run on-page A/B tests and conversion experiments; partner with growth on hypotheses and post-test analysis
• Handle technical SEO: site structure, schema markup, page speed, Core Web Vitals, sitemap and canonical hygiene
• Set up and manage on-site chatbots and conversational tools including routing logic and handoff to humans
• Keep the site fast, accessible (WCAG AA), and on-brand

Requirements

• 4+ years of professional experience building and maintaining marketing websites
• Strong Webflow proficiency—you've shipped non-trivial sites, used the CMS for structured content, and know when to drop into custom code vs. stay within the visual builder
• Hands-on experience with the growth/marketing tech stack: Google Analytics 4, Google Tag Manager, and at least one major marketing automation platform (HubSpot strongly preferred)
• Experience setting up and instrumenting conversion tracking, A/B tests, and analytics dashboards—not just installing scripts, but knowing what to measure and why
• Experience with at least one chatbot or conversational platform (Drift, Intercom, HubSpot Chat, Zendesk, or similar)
• Comfort with APIs, webhooks, and basic integrations between marketing tools
• A growth mindset: you care about conversion rates, funnel metrics, and what actually moves the business—not just shipping the page
• Clear written communication—you can explain technical tradeoffs to a marketer and brand tradeoffs to an engineer

Nice to Have

• Experience with the React ecosystem (Next.js, Gatsby, or similar) as parts of the marketing surface evolve
• Familiarity with one or more headless CMSs (Contentful, Sanity, Strapi) in addition to Webflow CMS
• SEO expertise beyond technical basics—keyword research, content strategy collaboration, schema strategy

Benefits & Perks

• Competitive compensation ($135,000–$160,000 annually, based on experience and qualifications)
• Flexible work schedules and hybrid work opportunities
• Health, dental, and vision insurance
• Professional development support and continuing education reimbursement
• Supportive, mission-driven work environment with a collaborative, inclusive culture focused on employee well-being and growth

Alder is a life care management company in Greater Boston that has served over 5,000 families for 30+ years, helping them navigate aging with expert social workers, nurses, and life care managers.