Senior SEO Strategist

About the Company

Overdrive is a digital marketing agency specializing in SEO and organic discovery solutions for enterprise clients. They help businesses drive measurable organic growth through advanced search strategies, technical optimization, and emerging AI-driven visibility programs.

About the Role

This is a leadership position for a Senior SEO Strategist based in Boston, MA (in-office Tue/Wed/Thu or remote). You'll drive advanced SEO and AI Optimization (AEO) programs for enterprise clients, mentor junior team members, and own complex client engagements from strategy through execution. We're looking for an experienced SEO professional with deep technical expertise, strong consulting skills, and the ability to operate independently while managing multiple stakeholder relationships.

Responsibilities

• Develop and execute advanced SEO and AEO strategies for enterprise clients, including technical audits, content optimization, keyword research, and AI visibility programs covering content structuring for LLM retrieval, entity coverage, structured data, and crawler access.
• Apply information retrieval principles (indexing, ranking, retrieval augmented generation) to inform how content is structured and evaluated by traditional and AI-driven search systems.
• Build measurement frameworks connecting organic performance to business outcomes, including AI traffic attribution models in GA4.
• Lead cross-channel efforts integrating SEO and AEO with paid media, content, social, and analytics teams.
• Own enterprise client engagements from kickoff through ongoing delivery, presenting strategies and findings to client stakeholders while translating complex technical concepts into clear business recommendations.
• Support new business pitches with audits, competitive analysis, and pitch materials.
• Mentor junior team members and contribute to internal process documentation and reference templates.

Requirements

• 5+ years of hands-on SEO experience with strong emphasis on technical and strategic work.
• 3+ years presenting SEO strategies to client POCs and senior stakeholders.
• 3+ years leading client accounts in an agency environment, managing multiple engagements simultaneously with minimal oversight.
• Deep knowledge of on-page, off-page, and technical SEO, including JavaScript indexation, crawl budget mechanics, canonicalization conflicts, and domain migrations.
• Working understanding of information retrieval principles and RAG architecture as it applies to AI search engines (ChatGPT, Perplexity, Google AI Overviews).
• Proficiency with GA4, Google Search Console, Adobe Analytics, Looker Studio, Screaming Frog, and keyword research tools (Conductor, BrightEdge, Ahrefs, or SEMrush).
• Advanced Microsoft Office skills (Word, Excel, PowerPoint) required for building polished, client-ready deliverables.
• Excellent written and verbal communication skills with ability to explain complex SEO and AI search concepts to non-technical stakeholders.

Nice to Have

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Familiarity with how Google's AI systems (BERT, NavBoost, HCS, SpamBrain) evaluate content.
• Demonstrated habit of staying current with how AI search is evolving.

Benefits & Perks

This is an exempt position reporting to the Director of Organic Discovery (SEO and AEO), offering flexible work arrangements with in-office time in Boston, MA on Tue/Wed/Thu or full remote options.

Overdrive is a digital agency specializing in SEO and AEO (AI-enabled optimization) strategies for enterprise clients, offering both in-office and remote work arrangements.