SEO & AEO Manager

About the Company

Campfire is a next-gen core accounting platform built for modern mid-market finance teams. They're building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.

About the Role

As the SEO & AEO Manager at Campfire, you'll own organic strategy across both classic search results and AI-generated answers. This is a unique opportunity to grow qualified organic traffic and pipeline while positioning Campfire as the source that answer engines cite when buyers ask questions in the accounting and ERP category. You'll set the strategy, run the technical and content programs that deliver it, and build the measurement that proves impact. Based in San Francisco, CA, this full-time role is perfect for a mid-senior SEO professional ready to pioneer answer engine optimization alongside traditional SEO expertise.

Responsibilities

• Own the organic strategy and roadmap: conduct keyword and topic research, optimize site architecture, manage technical SEO, execute on-page and internal linking strategies, and run a content program tied to pipeline.
• Build the answer-engine optimization program: identify questions buyers ask LLMs and AI search surfaces, create and structure content those systems retrieve and cite using schema and entity clarity, and track share of citation over time.
• Co-plan with the Content and Storytelling team to align search-intent and answer-intent content strategies, share voice and calendar, and eliminate duplication.
• Work with the Social Media Manager on Reddit and community presence to strengthen AEO visibility without gaming the system.
• Own technical SEO health: manage crawlability, Core Web Vitals, structured data, migrations, and site performance with the web owner or agency.
• Build comprehensive measurement for both search surfaces: track rankings, organic pipeline, AI-visibility, and report on drivers of qualified demand.
• Run digital PR and link-earning programs built on original data, tools, and research.

Requirements

• 7+ years of B2B SEO experience with demonstrated pipeline impact, including at least one program you built from scratch or turned around.
• Hands-on proficiency with standard SEO toolkit (Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog or similar) and comfort in a CMS.
• Working understanding of how LLM-based search and answer engines retrieve, rank, and cite sources, with a clear point of view on what's real versus hype in AEO.
• Strong technical SEO fundamentals with ability to write specs that engineers can act on.
• Content strategy skill: you brief writers, edit for clarity, and know what a source-worthy page looks like.
• Analytical and structured mindset; you build measurement before scaling.

Nice to Have

• Experience with AI-visibility tracking tools (Profound, Peec, or a hand-rolled tracker).
• Basic Python or SQL for analysis at scale.
• Multi-region or international SEO experience, since the EMEA build-out is underway.

Benefits & Perks

What Success Looks Like in 60 Days:

• Technical and content audit complete; SEO/AEO roadmap published with quarterly targets.
• Baseline measurement live for organic pipeline and AI-answer visibility.
• First AEO-optimized content cluster shipped and content boundaries agreed with Brand.

Campfire is a next-gen core accounting platform built for modern mid-market finance teams, replacing outdated ERP systems with an AI-native platform that helps finance teams operate more efficiently.