SEO/GEO Team Lead
Job Description
About the Company
Siege Media is a growing, remote-first GEO and SEO agency recognized on Inc.'s Best Workplaces list and Inc. 5000 list of fastest-growing private companies. They deliver world-class content and strategy for clients across eCommerce, Fintech, SaaS, and beyond, combining traditional SEO expertise with cutting-edge AI search optimization.
About the Role
As an SEO/GEO Team Lead at Siege Media, you'll own the complete client relationship and strategy from end to end—building strategic roadmaps, executing deliverables, and presenting impact to clients. This is a client-facing leadership role (no direct reports) perfect for an experienced SEO/GEO professional who thrives in a remote-first environment and wants to drive measurable results across search and AI channels for diverse, high-value clients.
Responsibilities
- Own clients end to end: build their SEO/GEO strategy, execute deliverables, and lead client calls to present completed work and explain its impact
- Ideate SEO/GEO roadmaps for client sites based on client KPIs, competitor analysis, site audits, and industry expertise
- Suggest and implement SEO/GEO best practices across a range of industries and sizes, including eCommerce, Fintech, and SaaS
- Audit and optimize high-value pages across SEO, GEO, and CRO, balancing search rankings, AI citation, and on-page conversion
- Read and interpret site code to identify technical SEO/GEO issues like page speed, site architecture, crawling, and indexing problems
- Build clear, summarized checklists for every SEO/GEO deliverable showing expected opportunity, lift, and ownership for developers and clients
- Coordinate and oversee SEO/GEO content creation by writing optimized briefs and effective web copy across verticals
- Run weekly performance analyses using Google Search Console, Google Analytics, Ahrefs, Peec AI, and other tools, then compile client reports in Data Studio with insights and recommendations
- Brainstorm tests and experiments to improve traditional and AI search presence, content, and user experience
- Stay up to date on SEO/GEO industry changes and communicate technical improvements to non-technical stakeholders
Requirements
- 3-5 years of experience in an SEO/GEO role
- Experience analyzing websites with tools like Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console, and Peec AI or similar AI tracking tools
- Experience tracking and reporting AI search visibility (share of voice, citation rate, and AI-referral traffic) and translating it into actionable recommendations
- Technical background with demonstrated analytical and problem-solving skills
- Experience running full SEO/GEO site audits and extracting impactful, digestible recommendations
- Deep experience with eCommerce, Fintech, and SaaS clients, plus solid understanding of how search engines and AI bots crawl, index, and rank websites
- Ability to analyze data and make impactful recommendations across on-page, off-page, and technical SEO/GEO factors
- Comfort using LLMs to speed up SEO/GEO workflows and improve efficiency
- Deep understanding of on-page, content, technical, and off-page GEO strategies that support client performance in AI search
- Strong interpersonal skills and history of managing client relationships with polished deliverables
- Strong project management skills to juggle multiple projects effectively
- Working knowledge of HTML, CSS, and JavaScript with an eye for good web design
- Experience using Google Workspace (Sheets, Slides, Docs, etc.)
Nice to Have
- Experience using a project management tool like Basecamp or Productive
- Experience with large eCommerce websites and a CMS like WordPress, Shopify, or Webflow
- Headless CMS experience
Benefits & Perks
- 100% health, vision, and dental benefits
- 50% 401k match up to 6% of your salary
- Donation matching
- Career development training
- Unlimited PTO
- Remote work equipment
About the Company
Siege Media is looking for a seo based in Chicago, IL.
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