Sr. Partner Marketing Manager, Global ISV Partner Marketing

About the Company

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. AWS pioneered cloud computing and continues to innovate, enabling customers from successful startups to Global 500 companies to power their businesses with a robust suite of products and services.

About the Role

As a Senior Partner Marketing Manager for Global ISV Partner Marketing at AWS, you'll lead strategic initiatives across our Software & Technology partner ecosystem to drive awareness, demand generation, and revenue growth. This highly visible role is perfect for a marketing leader who thrives in a dynamic, fast-paced environment and has deep expertise in B2B partner marketing, integrated demand generation, and cross-functional collaboration. You'll be the subject matter expert for marketing partner solutions, working with product, field, brand, and partner teams to execute campaigns that engage prospects throughout the buyer's journey and ultimately drive conversion and revenue. Based in New York, this individual contributor role balances strategic thinking with hands-on execution, where you'll both ideate and optimize programs that deliver value to customers and partners alike.

Responsibilities

• Develop and implement strategic marketing plans with AWS Software & Technology partners globally to build awareness, generate demand, and drive pipeline and revenue
• Partner with product, field, brand, digital, and partner marketing teams to define and execute a global demand, content, and campaign strategy that drives acquisition and engagement
• Develop targeted marketing programs aligned with business priorities that engage and nurture prospects throughout the buyer's journey, measuring and optimizing performance against goals
• Identify specific use cases, customer personas, and industry verticals to build and deliver joint value propositions for AWS solutions with technology partners
• Work closely with partners and geo-based partner teams to execute regional programs and serve as an expert resource on marketing processes and guidelines
• Create compelling value propositions and content that resonate with both technical and non-technical audiences across multiple sales segments and geographies
• Analyze performance data and customer demand signals to drive successful, data-driven demand generation programs that optimize for conversion and revenue growth

Requirements

• 6+ years of experience in B2B marketing, partner marketing, alliance marketing, or integrated demand generation
• Proven track record developing and executing strategic marketing programs with technology partners and ISVs that drive measurable results
• Deep understanding of B2B marketing strategies, digital demand generation, and partner ecosystem dynamics
• Strong analytical and data-driven approach to customer demand generation with demonstrated ability to measure, optimize, and report on campaign performance
• Excellent communication skills capable of engaging both technical and non-technical stakeholders across partners, sales, and marketing teams
• Solid understanding of the cloud landscape and software provider market
• Detail-oriented, organized, and comfortable managing multiple projects simultaneously while handling ambiguity and rapidly changing priorities

Nice to Have

• Experience working with large, enterprise-level ISV partners
• Entrepreneurial spirit and builder mentality aligned with innovation and agility
• History of creating high-impact partner marketing programs that help partners reach their full potential

Benefits & Perks

• Work-life harmony and flexible working culture that prioritizes balance between work and home
• Inclusive team culture with employee-led affinity groups and ongoing diversity and inclusion events
• Mentorship and career growth opportunities with endless knowledge-sharing and career-advancing resources

Amazon Web Services (AWS) is a cloud infrastructure and services provider offering secure, scalable global infrastructure. The company works with software and technology partners to help customers adopt cloud services.