Web Strategy & Optimization Lead

About the Company

Fivetran is a leading data integration platform that makes access to data as simple and reliable as electricity. The company helps thousands of organizations automate data movement across systems, clouds, and tools, enabling them to become truly data-driven. Following Fivetran's partnership with dbt Labs, the combined company is building the complete data infrastructure layer that helps organizations move, transform, and trust their data with greater speed, confidence, and impact.

About the Role

Fivetran is seeking a strategic Web Strategy & Optimization Lead to define and drive web growth across their highest-impact digital experiences. This senior individual contributor role combines deep expertise in web growth marketing with hands-on execution, requiring you to lead complex initiatives from concept through launch, experimentation, and optimization. You'll work with Webflow and a modern martech stack to build scalable frameworks for web experimentation while partnering closely with cross-functional teams. This hybrid position is based in Austin, TX, with two days per week in the office.

Responsibilities

• Define long-term web growth strategy across Fivetran.com, getdbt.com, and other high-impact web experiences, aligning initiatives with company objectives and measurable business outcomes
• Own web growth initiatives end-to-end, from strategic planning and requirements gathering through launch, optimization, and performance analysis using Webflow and related tools
• Write comprehensive business requirements documents (BRDs) that translate vision into strategic implementation plans and align cross-functional teams
• Develop and execute experimentation roadmaps across critical user journeys including Homepage, Navigation, Pricing, and Signup to improve acquisition, conversion, and pipeline
• Leverage behavioral analytics, user research, and market trends to identify opportunities and inform strategic web optimization decisions
• Partner with Product Marketing, Demand Generation, Brand, Product, Analytics, and executive stakeholders to influence priorities and deliver cohesive web experiences
• Identify emerging opportunities in AI, personalization, and web technologies to influence roadmap direction and accelerate business growth
• Mentor teammates and serve as a recognized subject matter expert in web growth strategy and optimization

Requirements

• Deep expertise in web growth marketing with proven track record of defining and executing high-impact web strategies
• Hands-on experience with web platforms and tools including Webflow, analytics platforms (Google Analytics/GA4, Amplitude), and experimentation tools (Optimizely)
• Demonstrated ability to balance long-term strategic thinking with willingness to dive deep into execution and tactical implementation
• Strong skills in data analysis, experimentation methodology, and translating insights into business recommendations
• Experience writing business requirements documents and working cross-functionally with design, product, engineering, and marketing teams
• Excellent communication and stakeholder management skills, particularly in ambiguous, complex environments

Nice to Have

• Experience with Sanity CMS, Microsoft Clarity, Looker, or other enterprise analytics and content management tools
• Familiarity with the modern data stack and B2B SaaS marketing
• Background in mentoring and developing marketing teams

Benefits & Perks

This is a full-time hybrid position based in Austin, TX, with flexibility to work two days per week from the office.

Fivetran is a data infrastructure company that helps organizations automate data movement across systems and clouds. Recently merged with dbt Labs to provide a complete data infrastructure layer for moving, transforming, and governing data.