Sr. Partner Marketing Manager, NAMER Strategic Customer And Partner Marketing

About the Company

Amazon Web Services (AWS) is a leading cloud computing platform that provides innovative infrastructure, platform, and software-as-a-service solutions to businesses worldwide. As a critical part of Amazon, AWS is committed to helping organizations transform through technology and drive business growth at scale.

About the Role

AWS is seeking an experienced Senior Partner Marketing Manager to drive strategic marketing initiatives across North America, managing marketing plans for 4-6 large Global System Integrators (GSIs) and consulting partners. This is a unique opportunity to lead high-impact, data-driven marketing programs that build awareness, generate demand, and drive revenue with top-tier partners. The ideal candidate will have extensive experience in channel partner marketing, excellent strategic thinking skills, and the ability to collaborate effectively with sales teams and internal stakeholders to execute comprehensive marketing strategies that position AWS solutions with mid-market and enterprise customers.

Responsibilities

• Develop and own strategic marketing plans for 4-6 large System Integrator, Reseller, or Consulting partners, aligned with go-to-market strategies and global marketing initiatives
• Define annual joint marketing strategies, objectives, and measures of success in collaboration with GSI partner marketing teams
• Plan and execute best-in-class co-marketing campaigns, including integrated digital marketing, events, and demand generation programs to acquire new customers and drive AWS adoption
• Manage annual partner marketing budgets, track partner-led opportunities, monitor marketing spend, and oversee reimbursement claims
• Work closely with regional Partner Development Managers (PDMs), sales teams, and global Partner Marketing teams to align priorities and identify customer segments and industry verticals for targeted marketing
• Serve as a key business partner and stakeholder in business reviews, providing monthly and quarterly marketing updates to leadership and internal teams
• Manage external vendors to execute programs, including Account Based Marketing initiatives and broad-scale partner programs
• Act as the voice of partner and customer needs to internal stakeholders, sharing best practices across regions and participating in cross-functional marketing initiatives

Requirements

• 7+ years of experience developing and managing partner marketing initiatives and demand generation programs with large consulting partners or Global System Integrators
• Proven track record of building and executing high-impact, data-driven marketing programs at technology companies or with large partners
• Demonstrated expertise in channel partner marketing with breadth of experience across multiple partner types and segments
• Strong strategic thinking, excellent written and verbal communication skills, and demonstrated executive presence
• Exceptional project and account management skills with the ability to handle multiple initiatives simultaneously while managing ambiguity and rapidly changing priorities
• Experience collaborating with sales teams to develop joint account content, marketing programs, and deliver integrated campaigns
• Detail-oriented, organized, and capable of working across multiple internal stakeholders including Product Marketing, Field Marketing, and Solution Architecture teams

Nice to Have

• Experience managing and measuring ROI on marketing campaigns and co-marketing programs
• Familiarity with cloud computing services and AWS solutions
• Experience with Account Based Marketing programs at scale

Amazon Web Services (AWS) is a cloud computing platform offering various services to enterprise customers and partners globally. The company manages partner marketing and channel strategy to drive revenue through System Integrators and consulting partners.