Sr. Website Designer

About the Company

Tithe.ly is a technology platform that empowers churches with tools to grow and sustain their ministry. The company serves the faith-based nonprofit sector by providing innovative solutions that help churches streamline operations and connect with their communities.

About the Role

As Senior Website Designer at Tithe.ly, you'll lead the company's website design and conversion rate optimization (CRO) efforts across their marketing site and customer acquisition funnels. This remote role combines exceptional web design with data-driven experimentation to improve customer acquisition, increase free-to-paid conversion, and help churches discover the tools they need. You'll be a perfect fit if you're an action-oriented designer who excels at turning insights into measurable improvements, with proven success optimizing high-performing marketing websites using Webflow and other modern design and development tools.

Responsibilities

• Own the strategy and execution of Tithe.ly's conversion rate optimization (CRO) program, developing and prioritizing experiment roadmaps using analytics, customer research, heatmaps, and session recordings
• Design, build, and analyze A/B tests using VWO, including custom JavaScript and CSS, while defining success metrics and documenting learnings
• Design responsive landing pages, product pages, pricing pages, signup flows, and campaign experiences that balance visual excellence with measurable business outcomes
• Build and maintain scalable design systems in Figma using components, variants, Auto Layout, and design tokens; ensure consistency across branding, typography, accessibility, and responsive breakpoints
• Build and launch pages in Webflow, Unbounce, and future website platforms as the technology stack evolves
• Implement and validate tracking using Google Analytics 4 and Google Tag Manager; analyze user behavior, funnels, and conversion data to identify optimization opportunities
• Partner with Growth Marketing, Product Marketing, Marketing Operations, Product, and Engineering teams to deliver high-performing web experiences and manage external agency relationships as needed

Requirements

• 5+ years of experience designing and optimizing high-performing marketing websites for SaaS or B2B organizations
• Demonstrated success improving conversion rates through experimentation, supported by a portfolio with measurable business results
• Advanced proficiency in Figma, including design systems, components, variants, and responsive design
• Strong experience with Google Analytics 4, Google Tag Manager, and conversion tracking; experience designing and analyzing A/B tests using VWO or similar experimentation platform
• Experience building marketing pages in Webflow or similar CMS platforms
• Working knowledge of HTML, CSS, and basic JavaScript
• Familiarity with HubSpot forms, landing pages, and marketing integrations
• Strong decision-making ability based on data and customer behavior; action-oriented mindset with proven ability to drive measurable business results

Nice to Have

• Experience working within product-led growth (PLG) or self-service SaaS environments

Benefits & Perks

• Compensation: $110,000 - $130,000 per year
• Remote position based in the USA

Tithe.ly is a technology platform that provides tools to help churches grow and sustain their ministry through software solutions for digital giving and church management.