Visual Designer (Brand & Web)

About the Company

This is a foundational design opportunity with a forward-thinking educational organization seeking to elevate their brand presence and digital experience. The company is building a cohesive, student-centered learning platform and needs a senior designer to establish the visual systems and brand identity that will define their growth.

About the Role

We're seeking a Visual Designer (Brand & Web) to serve as the Founding Designer—a senior, hands-on position responsible for developing and executing a cohesive brand experience across websites, digital marketing campaigns, email, and student-facing materials. Based in the United States and remote, this role combines brand design, information design, and Webflow website development into one strategic creative position. You'll own the visual design system from day one, translating complex educational programs and curriculum frameworks into clear, engaging digital experiences while working closely with growth leadership and product stakeholders. This is an ideal opportunity for an experienced designer ready to make a meaningful impact on a growing organization's visual identity and digital presence.

Responsibilities

• Develop and maintain a consistent visual identity across the website, marketing campaigns, educational content, event materials, presentations, and all brand touchpoints
• Translate complex educational programs, curriculum structures, and accreditation details into accessible visual explanations, diagrams, program pages, and course maps
• Lead a website refresh including information architecture, visual storytelling, page layouts, and design systems using Webflow, Framer, or front-end code
• Design, build, launch, and maintain marketing website pages, selecting the most appropriate implementation approach for each project
• Create lifecycle and campaign email designs in HubSpot, including reusable templates and creative assets for recurring communications
• Establish a scalable visual system for paid social advertising and personally design initial creative assets
• Design student-facing digital experiences, including onboarding flows and educational materials within the learning platform
• Produce event graphics, presentation decks, documents, and visual materials for internal and external communications
• Collaborate with growth leadership, executives, enrollment, product teams, and production partners to deliver consistent creative work
• Use website and campaign performance data to refine designs, improve content clarity, and iterate on the digital experience
• Ensure visual communications accurately represent degree credentials, accreditation, program costs, and educational outcomes
• Help establish design systems and production foundations to support additional creative resources as the design function expands

Requirements

• 7+ years of professional design experience working with consumer brands
• Demonstrated expertise translating complex products, programs, or educational content into clear visual systems such as program pages, course maps, and explainers
• Proven experience independently designing, building, and launching marketing websites with the ability to demonstrate personally completed implementations
• Advanced proficiency in Figma for design and Webflow or Framer for website development and publishing
• Strong background in visual design, brand identity, information design, email design, and paid social creative
• Experience designing lifecycle and campaign emails, ideally within marketing automation platforms like HubSpot
• At least 4 working hours of overlap with Mountain Time required; must be based in the United States

Nice to Have

• Experience designing for educational institutions or EdTech platforms
• Familiarity with front-end code implementation alongside design tools
• Experience with AI-supported design and production workflows
• Background in creating student-facing digital experiences or learning platform interfaces

Benefits & Perks

• Competitive salary: $130,000–$165,000 annually
• Remote work opportunity with flexible location across the United States
• Full-time employment with opportunity to shape the visual direction of a growing organization

An educational organization seeking to build out their brand and digital presence with a focus on translating complex educational programs into clear, engaging digital experiences across websites, marketing campaigns, and student-facing materials.