Website Growth & Content Manager

About the Company

Qashio is a fintech company seeking talented professionals to join their team in Boston, MA. They're building innovative financial solutions and looking for a Website Growth & Content Manager to drive their digital presence and growth strategy.

About the Role

As the Website Growth & Content Manager at Qashio, you'll own the complete strategy and execution of the company website as a conversion, acquisition, and brand-building platform. This is a hands-on, mid-senior level role combining website strategy with execution—from writing copy and building pages in Webflow to improving customer journeys and conversion performance. You'll transform Qashio's digital experience while ensuring blogs, videos, social media, and campaigns strengthen the website and drive qualified opportunities. This role is perfect for a versatile marketer who thrives managing both strategy and execution in a B2B fintech environment.

Responsibilities

• Own the strategy, roadmap and continuous improvement of the Qashio website
• Audit and improve website structure, messaging, navigation, customer journeys, calls to action and conversion points
• Write, build and launch high-performing website pages and landing pages using a CMS like Webflow
• Develop clear product, industry, use-case and audience pages that communicate Qashio's value and differentiate the brand
• Use analytics, user behavior and CRM data to optimize website conversions into qualified demos, SQLs and opportunities
• Lead website SEO, internal linking, content architecture and visibility across traditional and AI-powered search
• Ensure blogs, videos, social media, email and paid campaigns connect to relevant website journeys and support commercial objectives
• Benchmark the website against leading global B2B technology and fintech brands to identify improvement opportunities

Requirements

• 3-4 years of experience in website growth, digital experience, conversion optimization, website content or a related role
• Proven experience building or significantly improving high-converting B2B, SaaS, technology or fintech websites
• Strong portfolio demonstrating websites and landing pages you've personally structured, written, built or optimized
• Hands-on experience with CMS platforms such as Webflow, HubSpot CMS or WordPress
• Strong conversion copywriting, website UX and information architecture skills
• Experience with conversion-rate optimization, website analytics, testing and customer-journey improvement
• Strong understanding of SEO, AI search, content architecture and digital authority building
• Basic working knowledge of HTML, CSS, tracking, metadata and technical website requirements
• Ability to connect website strategy with video, social media, blogs, advertising and broader marketing campaigns
• Experience managing designers, developers and external website resources
• Excellent written and spoken English

Nice to Have

• Experience in fintech, financial services or B2B technology

Qashio is a fintech/technology company seeking to improve their website as a conversion and acquisition platform. They appear to be a B2B SaaS or fintech product company.