Brand & Demand Manager
Job Description
About the Company
Etude operates across insurance, commercial real estate, and industrials. Our insurance business covers more than 5,000 properties with billions of dollars in insured value, our real estate business owns approximately $1B of commercial property alongside the Kinder Family Office, and our industrial business is developing a multibillion-dollar, 40-acre steelworks to secure the domestic supply chain for electrical infrastructure.
About the Role
As Brand & Demand Manager, you'll create and deliver marketing campaigns and collateral that drive business results, owning projects from brief through launch. This is a hands-on role where you'll translate business priorities into clear campaigns, personally producing website pages in Webflow, email campaigns in HubSpot, graphics, presentations, and social content. You'll work alongside a high-agency 100-person team that values autonomy, responsibility, and visible impact—ideal for someone who wants to sharpen their craft while solving diverse marketing challenges across multiple business lines.
Responsibilities
- Own projects end-to-end, from business need through launch—clarifying audience, objective, message, and deliverables while recommending approach and personally producing the work
- Write and design collateral including sales materials, presentations, and one-pagers that explain offerings clearly and follow brand guidelines
- Create social media posts with consistent messaging and visuals across channels, coordinating with teammates on content needs and revisions
- Build and improve Webflow campaign landing pages and website updates with clear messaging, effective layouts, and functioning conversion paths, including mobile quality reviews
- Build campaigns in HubSpot including email campaigns, audience segments, forms, and nurture workflows with proper automation logic and tracking
- Plan and deliver across multiple brands—defining scope, dependencies, timelines, managing competing requests, and keeping stakeholders informed
- Gather input and manage reviews with business leaders, sales, and subject matter experts to develop accurate materials and secure approvals
- Use AI tools to improve research, writing, design exploration, and repeatable workflows while maintaining quality and accuracy
- Connect brand work to demand by reviewing campaign engagement, conversions, and lead activity, recommending practical changes to messaging and assets
Requirements
- A track record of independently delivering complete marketing campaigns and collateral, including projects that began with open-ended business requests
- A strong portfolio demonstrating graphic design, writing, and digital production skills with clear evidence of your personal contribution
- Proficiency in design tools such as Adobe Creative Cloud, Figma, or Canva with ability to create polished materials from concept to completion
- Hands-on Webflow experience building and maintaining pages, working with a CMS, and checking responsive layouts
- Hands-on HubSpot experience building campaigns, segmentation, forms, workflows, and performance reporting
- Strong messaging and editing judgment with ability to adapt work to different brands, audiences, and business objectives
- Ability to scope projects, manage competing priorities, resolve routine decisions, and follow through with limited supervision
- Practical experience using AI tools to support production and improve workflows
Nice to Have
- Experience helping define the brief as well as produce final work for marketing initiatives
Benefits & Perks
This is a role where your work is visible and valued. You'll operate with the intensity of a small company, receive autonomy and responsibility to solve diverse problems, and work alongside people who take their work seriously. Employment at Etude is contingent upon satisfactory verification of a general and criminal background check.
About the Company
Etude is looking for a marketing based in United States.
Apply now through Webflow.Jobs and level up your career.