CRO Specialist

About the Company

Solace is a Series C healthcare startup founded in 2022 and backed by leading venture capital firms including Inspired Capital, Craft Ventures, and Menlo Ventures. The company is on a mission to transform U.S. healthcare by pairing patients with expert advocates and tools to navigate a complex system—addressing the fact that 88% of U.S. adults lack the health literacy to do so independently. Solace's lean, mission-driven U.S.-based team is growing quickly and redefining how patients access better healthcare outcomes.

About the Role

As a CRO Specialist at Solace, you'll own conversion optimization across the entire patient funnel—from first website visit to physician appointment. This is a hands-on role where you'll work directly in Webflow and Statsig, collaborating closely with product, design, data, and channel managers to design, launch, and analyze experiments that drive measurable improvements in CTR, booking rates, and show rates. You'll combine strategic thinking with execution rigor, diagnosing real user friction and translating learnings into durable growth. The ideal candidate thrives on ownership, balances speed with precision, and is motivated by a mission to simplify healthcare.

Responsibilities

• Own conversion optimization across key funnel surfaces, including paid and organic landing pages, intake flows, and pre-visit touchpoints
• Conduct funnel-level qualitative research by recruiting and interviewing patients, synthesizing insights into testable hypotheses, and sharing learnings across the team
• Build and ship experiments directly in Webflow and design, launch, and analyze experiments using Statsig
• Collaborate cross-functionally with Product, Data, and Design to align experimentation strategy with company goals and ensure message alignment across paid channels (Meta, Google Ads, etc.)
• Maintain a prioritized CRO backlog tied to business outcomes, translating experiment results into actionable insights and clear recommendations for stakeholders
• Help evolve Solace's experimentation culture by improving frameworks, documentation, and decision-making standards
• Stay current with industry trends and best practices in the CRO space, continuously seeking opportunities to enhance the patient experience through innovative strategies

Requirements

• 3–4 years of hands-on CRO experience, ideally in lead-gen or sales-assisted funnels
• Proficiency in Webflow with the ability to independently build and iterate on landing pages and user flows
• Strong understanding of A/B testing, experimentation design, and statistical significance
• Proficiency with experimentation tools such as Statsig or similar platforms
• Demonstrated ability to uncover user needs through qualitative research and translate insights into high-impact experiments
• Expertise in data interpretation, reporting, and optimization; comfortable using dashboards and pulling reports to drive insights
• Exceptional organizational skills and ability to manage multiple tests simultaneously while maintaining rigor and speed

Nice to Have

• Experience collaborating in design tools like Figma
• Proven track record working across multiple functions with product, design, and analytics partners
• Experience in healthcare, patient-facing products, or complex funnel optimization

Solace is a Series C healthcare startup founded in 2022 that pairs patients with expert advocates and provides tools to help them navigate the complex U.S. healthcare system. The company is backed by major venture capital firms including Inspired Capital, Craft Ventures, and Menlo Ventures.