Digital Marketing Specialist

About the Company

Perpetual is a forward-thinking company in the software development industry, offering a wide range of services to clients. They're seeking a talented Digital Marketing Specialist to drive their brand positioning and growth through strategic marketing initiatives.

About the Role

As a Digital Marketing Specialist at Perpetual in New York, NY, you'll own the full marketing function—from campaign strategy and creative design to content production and website management on Webflow. This is an ideal role for an entry-level marketer who's excited about B2B marketing, has a design sensibility, and wants hands-on experience across channels like social media, email, and organic search. You'll work on a dynamic range of projects that showcase Perpetual's offerings and drive engagement with their audience.

Responsibilities

• Create new campaigns and positioning ideas for a wide range of services, developing fresh concepts that resonate with B2B audiences
• Design and create marketing visuals in Figma, including social media graphics, infographics, case study layouts, and campaign visuals that align with brand identity
• Develop and write marketing content across social posts, newsletters, landing pages, and case studies tailored for B2B audiences
• Manage and update the company's Webflow website, including building new pages, optimizing for SEO, and ensuring strong user experience
• Lead social media strategy and execution, focusing on organic growth and engagement on LinkedIn and other relevant platforms
• Plan and maintain a content calendar across web, social, and email channels to ensure consistent messaging
• Track and analyze campaign performance using Webflow analytics, GA4, and LinkedIn insights, reporting recommendations to leadership
• Create whitepapers and case studies showcasing company offerings and customer success stories
• Occasionally support light paid promotion for strategic campaigns and stay current on B2B marketing trends and SEO updates

Requirements

• Entry-level marketing experience with a strong understanding of B2B marketing principles
• Proficiency in Figma or similar design tools for creating marketing visuals
• Strong writing skills and ability to craft compelling marketing copy for multiple channels
• Familiarity with Webflow for website management, updates, and basic SEO optimization
• Experience with analytics tools such as GA4 and LinkedIn analytics to track campaign performance
• Understanding of content calendars and multi-channel marketing execution
• Full-time availability and commitment to the role

Nice to Have

• Previous experience at a B2B company or digital agency
• Knowledge of design-driven storytelling techniques and B2B marketing trends

Perpetual is a software development company offering a wide range of services to B2B clients.