Digital Marketing Manager

About the Company

L&E Research has connected companies with people since 1984. The firm specializes in recruiting research participants and hosting qualitative and quantitative research sessions for market research agencies, brands, healthcare and life sciences teams, and law firms across eight U.S. facilities. L&E Research operates three specialized practices—L&E Health, L&E Consumer, and L&E Legal—and maintains dual ISO certification (ISO 20252 and ISO 27001), with 99% of clients recommending their services.

About the Role

L&E Research is hiring a hands-on Digital Marketing Manager to own their marketing strategy and execution day to day. This is a doer's role—you'll plan, write, build, launch, and measure most marketing initiatives yourself, supported by freelance help where it makes sense. Based on a newly built Webflow site, HubSpot infrastructure, and product analytics foundation, you'll create trusted, research-backed content for skeptical B2B buyers: agency project directors, insights leads at brands, clinical research teams, and trial consultants. This remote, full-time position (EST or MST) reports to the Chief Marketing Officer and is ideal for a strategic generalist who can blend creativity with data-driven decision-making.

Responsibilities

• Plan and produce a steady stream of content including blog posts, case studies, guides, email newsletters, webinars, sales collateral, LinkedIn posts, and landing pages
• Interview internal teams (recruiters, project managers, sales) to extract expertise and translate it into compelling, segment-specific content for Healthcare/Clinical, Consumer/Brand, Legal/Mock Jury, and research agency audiences
• Manage and optimize HubSpot Marketing Hub: build and maintain lists, workflows, nurture sequences, forms, lead scoring, and attribution reporting
• Manage the company's three Webflow websites: publishing updates, creating landing pages, and optimizing on-page SEO/AEO
• Lead weekly sales and marketing meetings to align on prospect feedback, deal stalls, and marketing support needs; build sales collateral including one-pagers, battlecards, proposal inserts, and email templates
• Run demand generation across email, LinkedIn, SEO, and paid channels; support industry conferences and events
• Report monthly on marketing-sourced and influenced pipeline, conversion by channel and page, and content performance; use analytics to identify drop-off points and optimize the buyer journey
• Manage the marketing budget and oversee freelancers and vendors

Requirements

• 4–7 years of hands-on B2B digital marketing as a generalist, with demonstrated expertise in content, email, SEO, social, paid advertising, and marketing operations
• Real, hands-on HubSpot experience: you've built workflows, lists, and reports yourself, not just administered them
• Proven track record of tying marketing activities to pipeline and revenue generation, with specific metrics and results you can discuss
• Strong writing and communication skills, with the ability to extract complex ideas from internal experts and translate them for external audiences
• Comfort with Webflow or willingness to learn site management and on-page optimization
• Ability to work independently, prioritize multiple initiatives, and thrive in a fast-paced, data-driven environment

Nice to Have

• Experience in B2B services, professional services, or research-related industries
• Familiarity with product analytics tools and revenue attribution modeling
• Experience managing marketing budgets and vendor relationships

L&E Research is a market research company founded in 1984 that recruits participants for qualitative and quantitative research and hosts sessions in focus group facilities and sensory labs across eight US cities. They serve healthcare, life sciences, consumer brands, and legal clients.