Senior Marketing Manager, Website Growth

About the Company

Webflow is a leading website builder and web marketing platform that empowers designers and developers to create, build, and scale beautiful websites without code. The company is at the forefront of combining modern web design tools with advanced marketing capabilities to help businesses grow their online presence.

About the Role

Webflow is seeking a Senior Marketing Manager, Website Growth to lead the strategic growth of their website as a core product pipeline. This role is ideal for a data-driven marketing leader who is passionate about leveraging AI-native technologies, A/B testing, and personalization to drive measurable results. You'll own the full website funnel—from search engine optimization and content strategy to conversion optimization—and use cutting-edge AI agents to scale marketing efforts across the Webflow platform.

Responsibilities

• Run the website as a pipeline product, implementing A/B tests, personalization strategies, and data-driven optimizations to drive growth
• Own the web side of AEO (Answer Engine Optimization), including structured data implementation, crawlability improvements, and site architecture
• Measure and analyze visits from AI answer engines as a conversion funnel, tracking performance and identifying optimization opportunities
• Deploy AI agents for content creation, routing, and personalization to scale marketing operations efficiently
• Develop and execute website growth strategies that align with Webflow's overall marketing and business objectives
• Collaborate with cross-functional teams including design, product, and engineering to optimize the website experience

Requirements

• Proven experience as a Senior Marketing Manager or similar role managing website growth and digital marketing strategies
• Strong expertise in A/B testing, personalization, and conversion rate optimization
• Knowledge of SEO fundamentals, structured data, site architecture, and search engine best practices
• Experience with AI tools and technologies for marketing automation, content creation, and personalization
• Ability to measure and analyze marketing performance using data and analytics tools
• Demonstrated success driving measurable business growth through strategic website optimization

Benefits & Perks

• Competitive base salary: $131,500 to $180,000 (based on zone)
• Performance bonus and equity (RSUs)
• Full-time position with growth potential at an industry-leading company

Webflow is a website builder and web marketing platform that enables users to design, build, and launch websites visually without coding.