Digital Marketing Specialist (Webflow)

About the Company

HireBoost is a fast-growing recruitment and performance solutions company founded in 2021, headquartered in Orlando, US. They specialize in helping organizations improve performance through data-driven strategies and connecting top talent across Latin America and beyond.

About the Role

HireBoost is hiring a Digital Marketing Specialist to join their remote team and take ownership of marketing strategy execution across multiple channels. In this hands-on role, you'll combine SEO expertise, Webflow development, email automation, and paid advertising to drive results. This is an ideal position for a versatile marketer who thrives managing complex campaigns independently and wants to work with a fast-growing company across LATAM.

Responsibilities

• Own on-page, technical, and content SEO initiatives, conducting keyword research, content mapping, and optimization to improve rankings and organic traffic
• Monitor performance through Google Search Console and GA4, analyzing data to continuously optimize results and conversion rates
• Support link-building and digital PR initiatives to strengthen domain authority
• Build and maintain pages, landing pages, and CMS collections in Webflow, optimizing user experience and site performance
• Run A/B tests, implement website improvements, and integrate marketing tools, analytics, forms, and third-party scripts
• Create and manage email nurture sequences, newsletters, and lifecycle campaigns with audience segmentation and automated workflows
• Manage organic and paid LinkedIn campaigns, monitoring performance and optimizing for CPL, CTR, and lead generation
• Design and create marketing assets including presentations, one-pagers, sales collateral, email graphics, social media content, and paid advertising creatives

Requirements

• 4+ years of hands-on digital marketing experience
• Strong proven experience in at least three of the following: SEO, Webflow, Email Marketing & Automation, or Paid Social Advertising
• Demonstrated Webflow experience with live websites or portfolio examples
• Experience with modern email marketing platforms such as HubSpot, Klaviyo, Customer.io, Mailchimp, or ActiveCampaign
• Experience managing paid LinkedIn campaigns and budgets
• Strong design skills with a portfolio showcasing presentations, one-pagers, or marketing creatives
• Fluent Spanish and professional-level English
• Highly organized and able to work independently in a remote environment

Nice to Have

• Video editing experience with tools like CapCut, Premiere Pro, or DaVinci Resolve
• Motion graphics or animation experience
• GA4, SEO, or digital marketing certifications
• Experience leveraging AI tools for marketing workflows

Benefits & Perks

• Fully remote position open to candidates in LATAM and the USA

HireBoost is a fast-growing company focused on helping organizations improve performance through data-driven solutions, specializing in recruitment of top talent in Latin America and beyond.