Growth Marketing Manager

About the Company

GlossGenius is the AI-powered system behind the world's most meaningful appointments, helping 120,000+ service businesses earn more revenue and free up time for the work they love. The company's agentic workforce gets more clients in the door, grows profit per appointment, and keeps clients coming back—doing the jobs owners never had time for and couldn't justify hiring to fill. Businesses on GlossGenius process billions in annual payment volume and see 65% more revenue using GlossGenius Payments.

About the Role

GlossGenius is seeking a Growth Marketing Manager to own their website strategy end-to-end—one of the highest-leverage surfaces for product, design, marketing, and engineering. In this CRO-focused role based in New York, NY, you'll drive conversion optimization and AI-powered experimentation while building systems that transform how the team produces web experiences. The starting scope is the website, but as you demonstrate impact, you'll expand into other high-priority growth initiatives where your technical fluency and marketing instincts unlock the most value. You'll report to the VP of Growth Marketing and work in an in-person environment (3–4 days per week, with required attendance on Tuesdays and Thursdays).

Responsibilities

• Architect and own the GlossGenius website strategy, including a quarterly roadmap spanning paid and non-paid landing pages, CRO experiments, SEO and GEO improvements, analytics, and technical performance
• Design and deploy AI-powered systems across the website motion, including personalization engines, content generation workflows, and testing automation
• Execute rigorous A/B tests and iterative experiments to optimize critical conversion metrics across the funnel, translating results into strategy adjustments
• Shape how GlossGenius tells its story through the website, crafting narratives that resonate with service business owners and move them from first visit to activated customer
• Direct cross-functional execution across designers, developers, analytics, and partners in Product, Paid, Content, and Lifecycle Marketing to keep initiatives moving

Requirements

• 5+ years of experience driving growth at high-growth technology companies with a track record of identifying and executing high-impact initiatives
• Proven experience rewiring a growth or marketing motion with AI, building systems that changed how the function operates, and hands-on implementation of AI-powered workflows for personalization, content generation, or experimentation
• Deep fluency in growth fundamentals including conversion optimization, funnel analysis, experimentation design, and analytics, with the ability to build models and turn insights into action
• Strong product marketing instincts with demonstrated ability to craft narratives that convert and translate into compelling copy and positioning
• Proficient with website analytics and experimentation platforms like Google Analytics, Mixpanel, or Amplitude, and comfortable working directly in a modern CMS like Webflow
• Enough HTML/CSS or front-end exposure to unblock yourself without always needing a developer
• Comfortable operating without a defined playbook, with a track record of shipping fast, learning from results, and course-correcting as needed

Nice to Have

• Experience serving service-based SMB customers

Benefits & Perks

• Competitive health & dental insurance options, effective on your first day
• Flexible PTO
• In-office lunch twice per week for NYC employees, plus late night dinner stipends
• Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
• Annual stipend for professional development and continued learning
• High performers at 5 years receive a generous stipend to use however you recharge best
• 401(k) benefit: eligible to contribute starting day 1
• Dependent Care FSA
• Paid parental leave
• Fertility and adoption benefits via Carrot and Kindbody

GlossGenius is an AI-powered platform helping 120,000+ service businesses manage appointments, grow revenue, and optimize operations. The company processes billions in annual payment volume and serves the service industry with agentic workforce solutions.