Growth Marketing Manager - Web & Conversion

About the Company

Clearwater Analytics is a leading software company serving the financial services and insurance industries. They are seeking a strategic Growth Marketing Manager to drive web performance and conversion optimization.

About the Role

As Growth Marketing Manager - Web & Conversion, you'll own Clearwater Analytics' marketing website as a conversion engine, architecting their analytics framework, experimentation roadmap, and comprehensive CRO strategy. This Chicago-based role is perfect for a technically sharp marketer who can transform site traffic into measurable pipeline and revenue. You'll span web analytics instrumentation, A/B testing, landing page optimization, SEO, and cross-channel journey mapping—leveraging tools like Webflow and AI to drive continuous improvement without heavy engineering lift.

Responsibilities

• Own the marketing website as the primary conversion engine, optimizing every pre-conversion touchpoint to improve visitor-to-lead and lead-to-customer conversion rates
• Lead landing page architecture and strategy, designing campaign destinations optimized for user experience and lead capture across paid, organic, and partner channels
• Design and execute a rigorous A/B and multivariate testing program across landing pages, lead forms, onboarding flows, and key conversion paths
• Serve as the primary architect for GA4/GA360, Google Tag Manager, Looker Studio, and Tableau, ensuring data integrity and building full-funnel analytics frameworks with attribution modeling
• Implement personalization strategies and leverage AI tools to make rapid site updates, content changes, and optimizations that reduce engineering dependency
• Develop and execute SEO and organic growth strategies, including optimization for AI-driven discovery platforms and emerging channels
• Partner with UX, Product, Engineering, Marketing Operations, and RevOps to connect web performance data with Salesforce and Marketo for end-to-end funnel visibility
• Use behavioral and heatmap tools (Hotjar, FullStory, Heap, Microsoft Clarity) to identify friction points, drop-offs, and optimization opportunities

Requirements

• 5–6+ years of hands-on experience in Conversion Rate Optimization, Web Strategy, Growth Marketing, or Digital Marketing Operations in a B2B SaaS environment
• 5–6+ years working directly with web analytics platforms (GA4/GA360, Heap) and CRO/experimentation tools (Optimizely, VWO, Webflow Optimize, or equivalent)
• Proven track record designing, executing, and scaling structured experimentation programs with measurable improvements in conversion and customer acquisition cost (CAC)
• Experience owning or significantly contributing to organic growth and SEO strategy, including emerging AI-driven discovery platforms
• Proficiency with web analytics (GA4/GA360, Google Tag Manager, Google Search Console), BI platforms (Looker Studio, Tableau, Power BI), and CMS tools (Webflow, WordPress, Contentful)
• Demonstrated ability to work across multi-region environments (US and EMEA), balancing global consistency with local nuance
• Technical competency with behavioral research tools (Hotjar, FullStory, Crazy Egg, Contentsquare, Microsoft Clarity) and HTML/JavaScript for event instrumentation

Clearwater Analytics is a software company focused on analytics and data management solutions. The company is hiring to optimize their marketing website as a conversion engine and drive pipeline growth.