Growth Marketing Manager - Web & Conversion

About the Company

Clearwater Analytics is one of the fastest-growing fintech SaaS platforms in the world, processing trillions in assets across thousands of institutional clients globally. The company's marketing website serves as a critical revenue engine, and they're building a world-class team to optimize every conversion opportunity.

About the Role

As Growth Marketing Manager – Web & Conversion at Clearwater Analytics, you'll architect the strategy and infrastructure that transforms site traffic into measurable pipeline. This hands-on role sits at the intersection of data, technology, and strategy—owning everything from web analytics and conversion rate optimization to SEO and organic growth. You'll design rigorous experimentation programs, build analytics infrastructure across every touchpoint, and have direct visibility into revenue impact with a seat at the table alongside Marketing, RevOps, and Sales leadership. This is ideal for a systems thinker who moves fast, cares deeply about data quality, and is excited to drive measurable results in a B2B SaaS environment.

Responsibilities

• Build and own the web analytics infrastructure (GA4/GA360, Google Tag Manager, Heap) including event instrumentation, debugging, and data governance
• Design and execute structured A/B and multivariate testing programs using CRO platforms (Optimizely, VWO, Webflow Optimize, Convert, or equivalent) to drive conversion and CAC improvements
• Conduct behavioral research using tools like Hotjar, FullStory, and Microsoft Clarity to identify friction points and optimization opportunities
• Build and manage web pages independently using a CMS (WordPress, Webflow, Contentful, or equivalent) without engineering dependency
• Own or significantly contribute to SEO and organic growth strategy to bring qualified visitors to the marketing site
• Create executive-facing dashboards and reporting to track experimentation results and revenue impact
• Collaborate with Marketing, Sales, and RevOps leadership to align conversion optimization with broader business goals

Requirements

• 5–6+ years of hands-on experience in CRO, web analytics, growth marketing, or digital marketing operations in a B2B SaaS environment
• Deep expertise with web analytics platforms (GA4/GA360, Google Tag Manager, or Heap) including event instrumentation, debugging, and data governance
• Proven track record building and scaling structured A/B and multivariate testing programs with measurable conversion and CAC outcomes
• Hands-on experience with at least one CRO/experimentation platform (Optimizely, VWO, Webflow Optimize, Convert, or equivalent)
• Experience with behavioral research tools (Hotjar, FullStory, Microsoft Clarity, or equivalent) to identify optimization opportunities
• Ability to build and manage pages independently using a CMS (WordPress, Webflow, Contentful, or equivalent)
• Experience owning or significantly contributing to SEO and organic growth strategy

Nice to Have

• Experience with SQL or BigQuery for experiment validation, cohort analysis, and behavioral metric analysis
• Experience with Salesforce and Marketo or HubSpot for attribution and lead tracking
• Proficiency with BI and reporting tools (Looker Studio, Tableau, Power BI) for executive-facing dashboards
• Familiarity with AI-driven discovery platforms and emerging search optimization (GEO/AEO)
• Experience working across multi-region environments

Benefits & Perks

• Competitive salary: $102,000–$144,000 + bonus (varies by location)
• Health, vision, and dental insurance
• 401(k) retirement plan with company match
• Flexible PTO and volunteer time off
• Parental leave (maternity and paternity)
• Short-term and long-term disability insurance
• Work from anywhere 3 weeks per year
• Work from home Fridays
• Business casual atmosphere with a team-focused culture that promotes innovation and ownership
• Career pathways that support your growth

Clearwater Analytics is a fast-growing fintech SaaS platform processing trillions in assets across thousands of institutional clients worldwide. The company is seeking to optimize its marketing website as a conversion engine.