Growth Marketing Manager, Web & CRO

About the Company

Cresta unlocks the true potential of customer experience by combining conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. Born from the Stanford AI Lab and backed by leading investors including a16z, Greylock, and Sequoia, Cresta powers world-class customer experiences for leading companies like United Airlines, Cox Communications, and Marriott.

About the Role

Cresta is seeking a Growth Marketing Manager, Web & CRO to own and evolve Cresta.com as a high-performing growth engine. In this highly visible role, you'll lead the strategy, roadmap, and execution of the company's website—driving organic traffic, improving conversion rates, and turning the website into a measurable source of pipeline and revenue. Based in the United States, you'll work cross-functionally with marketing, design, operations, and external agency partners to deliver a best-in-class web experience while building scalable processes for experimentation, localization, analytics, and site governance. The ideal candidate has 5+ years of B2B SaaS web marketing experience and deep hands-on expertise with enterprise CMS platforms like Webflow.

Responsibilities

• Own website strategy and roadmap, ensuring Cresta.com evolves alongside the growth of the business and marketing organization
• Spearhead the website CRO strategy by designing and running a continuous testing and experimentation program to improve conversion rates across key pages and user journeys
• Manage web intake and prioritization, handling 5+ new weekly requests from stakeholders while maintaining a clear, transparent backlog and delivery plan
• Project manage internal stakeholders and external partners, working with the web agency to scope, prioritize, QA, and ship high-quality work
• Oversee Webflow CMS operations, including page builds, updates, QA, publishing workflows, and governance standards
• Elevate website quality through improvements to messaging clarity, information architecture, template consistency, and overall user experience
• Lead website localization efforts, partnering with the International Marketing Manager to define requirements, manage implementation, and establish scalable workflows for multi-language site expansion
• Build website performance reporting and insights, partnering with Marketing Ops to ensure clean measurement across GA4, Looker dashboards, and downstream systems

Requirements

• 5+ years of experience in web marketing, website management, or growth roles in B2B SaaS
• Demonstrated experience owning a marketing website end-to-end, including roadmap development, prioritization, and cross-functional execution
• Deep hands-on experience with enterprise web CMS platforms like Webflow, including page builds, updates, QA, and publishing workflows
• Experience working closely with and managing external web or design agencies
• Proficiency with GA4 and Looker or similar BI tools, with hands-on experience with web experimentation and A/B testing to drive conversion improvements
• Strong project management and organizational skills, with the ability to manage high volumes of incoming requests while maintaining clarity and prioritization
• Excellent cross-functional communication and stakeholder management skills with high attention to detail and strong sense of quality for web experiences and brand presentation

Nice to Have

• Industry-specific experience or hypergrowth scale-up experience

Cresta is an AI platform company founded from Stanford AI Lab that provides conversational AI agents, real-time human agent augmentation, and conversation intelligence to drive revenue and efficiency gains. The company has raised $270M+ from top-tier investors like a16z, Greylock, and Sequoia, and serves leading companies including United Airlines, Cox Communications, and Marriott.