Manager, Web Strategy

About the Company

WorkWave is a forward-thinking company dedicated to developing creative, innovative solutions that drive real impact for their customers and clients. With a remote-first culture, they foster a collaborative, laid-back environment where talented professionals can grow while delivering exceptional service and results.

About the Role

WorkWave is seeking a seasoned Manager, Web Strategy to take complete ownership of their digital portfolio, which spans four distinct corporate websites. This is a strategic leadership position perfect for a versatile professional who thrives both at the strategic level and in hands-on execution. You'll translate business goals into exceptional user experiences using Webflow and modern web technologies, driving engagement, lead quality, and revenue across all properties while managing a dedicated Senior Web Developer and SEO Manager in a fully remote environment.

Responsibilities

• Develop, own, and execute comprehensive web strategy for all four corporate websites, ensuring alignment with business and marketing objectives including brand, demand generation, and customer support
• Design, implement, and continuously optimize information architecture and user experience across all sites, creating intuitive navigation and clear conversion paths that turn visitors into qualified prospects
• Own all web analytics platforms (GA4), rigorously track and interpret performance KPIs, and use data to identify bottlenecks, inform A/B testing, and drive strategic prioritization for maximum ROI
• Serve as a hands-on contributor, executing content updates, minor design changes, and strategic initiatives while managing team workload and ensuring high-quality, on-time delivery
• Lead development and maintenance efforts using Webflow and modern CMS platforms, championing adoption of AI-driven workflow tools to improve team velocity and consistency
• Act as primary web liaison, partnering with Marketing, Content, Sales, and other teams to gather requirements, manage expectations, and launch integrated campaigns across the digital portfolio
• Optimize web properties for AI-driven discovery, applying AEO principles to improve visibility in AI-generated responses and answer engines

Requirements

• 10+ years of experience in web strategy, UX, or digital marketing leadership, with proven success managing multiple complex web properties
• Mandatory hands-on experience with Webflow, including deep knowledge of collection structure, integrations, and deployment
• Expert-level proficiency in Google Analytics 4 (GA4), user behavior analysis, and Conversion Rate Optimization (CRO) methodologies with working knowledge of AI-assisted analytics and testing platforms
• Demonstrated understanding of AEO (AI Engine Optimization) principles and how to optimize for visibility in platforms like Perplexity, ChatGPT Search, and Google AI Overviews
• Ability to function effectively at both strategic level (creating roadmaps, defining goals) and execution level (making platform changes, managing assets)
• Experience managing or mentoring direct reports or dedicated developers, including task delegation and performance oversight
• Strong understanding of technical SEO, structured data/schema markup, web accessibility, and performance optimization

Nice to Have

• Familiarity with AI-powered content, design, and optimization tools
• Working knowledge of AI-assisted analytics platforms and emerging visibility metrics across AI answer surfaces

Benefits & Perks

• Remote-first global work community with full flexibility to work from anywhere
• Casual, laid-back work environment with a focus on creativity and innovation
• Collaborative culture that values teamwork, trust-based partnerships, and professional growth
• Opportunity to make a real impact on customer success and business outcomes

WorkWave is a company managing a digital portfolio of four distinct corporate websites across multiple business units, with a focus on demand generation, brand, and customer support.