Marketing Technology Manager

About the Company

Husch Blackwell LLP is a full-service litigation and business law firm with multiple locations across the United States, serving clients with domestic and international operations. The firm is committed to attracting and retaining professionals who value teamwork, collaboration, client service, and innovation, while fostering a diverse, equitable, and inclusive team culture.

About the Role

Husch Blackwell is seeking a Marketing Technology Manager to join their team in Madison, WI, with flexibility for hybrid or remote arrangements. This position is ideal for a motivated professional who thrives in optimizing technology stacks and supporting cross-functional teams. You'll serve as a key resource ensuring the firm's marketing and business development technology platforms are effective, user-friendly, and aligned with business needs, while leading a team of marketing technology administrators and data specialists.

Responsibilities

• Administer and support the firm's MarTech stack, including day-to-day system maintenance, configuration, troubleshooting, and testing
• Manage CRM and experience management platforms (such as InterAction or Foundation), including data quality initiatives and user adoption programs
• Support administration of the firm's website, CMS, and related digital marketing technologies, coordinating updates and monitoring analytics
• Develop and maintain recurring reports, dashboards, and analytics that support marketing and business development activities
• Supervise and provide direction to a team of marketing technology administrators and data stewards/specialists
• Coordinate upgrades, enhancements, integrations, and vendor-supported improvements across all marketing technology platforms
• Participate in implementation of new marketing technology tools, including requirements gathering, testing, QA, training, and launch activities
• Provide end-user support and training to attorneys and business professionals, creating training materials and knowledge base articles

Requirements

• Proven experience administering and supporting marketing technology platforms, CRM systems, or similar business applications
• Strong knowledge of marketing technology stacks, including email marketing platforms, analytics tools, and CMS systems
• Experience with data management, reporting, and analytics in a business or marketing context
• Demonstrated ability to provide technical support and user training to non-technical audiences
• Project management skills with ability to coordinate across multiple departments and stakeholders
• Strong problem-solving abilities and attention to detail

Husch Blackwell LLP is a full-service litigation and business law firm with multiple locations across the United States, serving clients with domestic and international operations.