Manager, Website & Conversion Optimization

About the Company

CeriFi is a growth-focused company managing a portfolio of brands across B2B and B2C markets. They're seeking talented professionals to drive digital excellence and conversion performance across their digital properties.

About the Role

This is a hands-on Manager, Website & Conversion Optimization role based in the United States. You'll own CeriFi's digital properties—from day-to-day website management to running a structured conversion rate optimization program—sitting at the center of the company's growth strategy. This position is ideal for someone comfortable in a CMS and analytics dashboard alike, who can move fast, work within real constraints, and deliver measurable results using tools like Builder.io and VWO.

Responsibilities

• Own day-to-day management of CeriFi's website properties, including page builds, content updates, and navigation changes within Builder.io
• Partner with Marketing, Creative, and Engineering to scope, prioritize, and ship website initiatives while maintaining site health and brand consistency across the multi-brand portfolio
• Build and run a structured A/B and multivariate testing program across priority pages and funnels to identify and execute conversion rate optimization opportunities
• Identify CRO opportunities using site analytics, funnel data, and user behavior insights, owning conversion performance across key journeys from landing pages through checkout
• Report on test results, site performance, and CRO impact against revenue and pipeline goals
• Serve as the primary point of contact for website requests, triaging and sequencing work against business priority
• Collaborate cross-functionally with Marketing, Digital, Engineering, Creative, and Legal to translate business priorities into a prioritized website roadmap and support brand, product, and campaign launches

Requirements

• 4+ years of experience in website management, digital marketing, ecommerce, or conversion rate optimization
• Hands-on experience with a modern CMS and A/B testing platforms (VWO, Optimizely, or similar)
• Strong working knowledge of web analytics tools (GA4 or similar) and the ability to translate data into a prioritized action plan
• Comfortable operating with limited engineering resources—able to prioritize ruthlessly and drive impact without a large dev team
• Detail-oriented and organized, with the ability to manage multiple concurrent site workstreams
• A collaborative, low-ego approach and an execution mindset: you move fast, test and iterate, and let data guide decisions

Nice to Have

• Builder.io CMS experience
• Experience working within a multi-site or multi-brand portfolio

CeriFi is a B2B/B2C company with a portfolio of brands that generates revenue through digital properties and conversion optimization.