Marketing Specialist

About the Company

A well-established, multi-location retail brand is seeking a talented Marketing Specialist to join their team. With a presence across multiple locations, this retail company is looking for marketing professionals who can drive customer engagement and brand growth across both digital and in-store experiences.

About the Role

This is a mid-senior level, full-time Marketing Specialist position based in the Raleigh, NC area. You'll take ownership of day-to-day marketing execution across three retail locations, blending creative design, digital marketing strategy, and in-store experience. This role is perfect for a marketing professional who loves seeing their work come to life—from eye-catching signage on the sales floor to email campaigns in customers' inboxes—and wants real autonomy over marketing execution with direct impact on business growth.

Responsibilities

• Design and implement signage for promotions, product features, and seasonal campaigns across retail locations
• Create fliers, coupons, and in-store handouts that support marketing campaigns and drive customer engagement
• Design and send weekly email marketing campaigns featuring promotions, tips, and upcoming events
• Develop seasonal promotional materials and campaigns that drive foot traffic and repeat visits
• Plan and execute events, workshops, and classes that bring customers into stores and build community relationships
• Maintain and update website content using Webflow or similar platforms to reflect current promotions and offerings
• Support social media and digital advertising efforts to strengthen brand presence across channels
• Walk stores regularly to ensure marketing materials are fresh, relevant, and impactful

Requirements

• Proficiency with Adobe Creative Cloud, especially Illustrator, for graphic design and visual storytelling
• Experience with email marketing platforms such as Mailchimp
• Familiarity with website builders including Webflow, Wix, or similar tools
• Knowledge of social media platforms and digital advertising
• Experience with event planning and coordination
• Proficiency with project management tools like Asana
• Experience with large-format printing

Nice to Have

• Previous retail marketing experience
• Community partnerships or local marketing experience

A well-established, multi-location retail brand seeking a Marketing Specialist to manage day-to-day marketing execution across three locations, blending creative design, digital marketing, and in-store experience.