Senior GEO/SEO Content Strategist

About the Company

Since 1984, Walker Advertising has bridged the gap between law firms' growth needs and underserved communities' need for trustworthy legal services. Leading with empathy and integrity, Walker Advertising creates a workplace environment based on respect, recognizing employees as whole people with lives beyond work.

About the Role

Walker Advertising is seeking a Senior GEO/SEO Content Strategist to lead content development across the company's organic ecosystem with a primary focus on earning visibility in AI Overviews, answer engines, and AI assistants (ChatGPT, Google AI Overviews, Perplexity, Claude) alongside strong traditional search performance. This hybrid strategist/writer role is GEO-first and shapes how audiences and the AI systems mediating their searches find, understand, and trust Walker Advertising's brands, including Los Defensores, a Spanish-language legal referral service. You'll own the entire content pipeline—from blogs and web pages to white papers, video scripts, ad copy, and press releases—structuring every asset for retrievability, extractability, and citation by LLMs. This position is based in the United States and offers a hybrid work arrangement.

Responsibilities

• Own the GEO content strategy as top priority, structuring content for AI Overviews and answer-engine visibility through schema markup, entity clarity, extractable formatting, and citation-friendly structure
• Write and oversee production of LLM-optimized blog posts, white papers, long-form web content, landing pages, ad copy, video scripts, and press releases in English and Spanish
• Adapt core content into video scripts, ensuring structure supports both video SEO and AI summarization/transcript extraction
• Develop paid media copy adaptations for search, social, and display channels derived from core content assets
• Optimize content discoverability across formats—text, video, and images—for both traditional search and AI retrieval, including alt text, structured captions, and transcript optimization
• Translate keyword research, search intent, audience questions, and AI search behavior into clear, authoritative content that LLMs can parse and cite
• Monitor and report on GEO/AI-citation performance metrics distinct from traditional SEO KPIs, including share of AI answer citations, extractability scores, and AI Overview appearances
• Edit and quality-check content for accuracy, grammar, tone, brand consistency, and compliance across both languages while maintaining content briefs, style guides, and documentation that scales consistent quality
• Stay current on evolving LLM retrieval mechanics, AI Overview algorithm changes, and generative search behavior
• Ensure all content follows brand standards, legal sensitivity, accessibility best practices, and compliance requirements

Requirements

• 5–6+ years in SEO/content strategy, brand messaging, or copywriting with demonstrated recent hands-on experience in GEO/AI-search optimization—not only traditional SEO
• Working knowledge of how LLMs retrieve, summarize, and cite web content (chunking, structured data, entity recognition) and of AI Overview mechanics
• Demonstrated experience writing high-performing web copy, ad copy, landing pages, white papers, video scripts, and press releases
• Skilled at transcreation and creating culturally relevant content for English- and Spanish-speaking audiences
• Familiarity with schema.org markup and technical SEO fundamentals
• Experience with SEO/GEO tooling (Ahrefs, Semrush, or similar) and AI-visibility tracking tools where available
• Native or near-native writing ability in both English and Spanish with proven bilingual copywriting expertise
• Comfortable using AI tools for ideation, drafting, and optimization while maintaining originality and accuracy
• Familiarity with CMS platforms (e.g., WordPress) and project management tools (ClickUp, Asana, Monday.com, or similar)

Walker Advertising is a digital marketing and legal services advertising firm founded in 1984 that helps law firms grow and connect with underserved communities. They specialize in legal marketing with bilingual services, including Los Defensores, a Spanish-language legal referral service.