Senior SEO & Organic Growth Manager

About the Company

Trend, Inc. is a financial services and insurance company dedicated to building trusted brands that attract qualified customers through organic growth and digital excellence.

About the Role

We're seeking an experienced Senior SEO & Organic Growth Manager to own organic growth strategy and execution across our financial services and insurance websites. This is a hands-on position where you'll drive measurable results across technical SEO, content strategy, authority building, conversion optimization, and revenue generation. You'll have the opportunity to build and lead an SEO and organic growth department as the business grows. Based in Vancouver, WA, this role is ideal for an SEO professional with 5+ years of experience who understands Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and the evolving role of AI in search and discovery.

Responsibilities

• Own organic growth strategy and execution, building a prioritized roadmap across technical SEO, content, authority building, and AI search visibility with measurable goals tied to qualified traffic, conversions, and revenue.
• Identify and fix technical SEO issues including crawling, indexing, site architecture, internal linking, redirects, canonical tags, structured data, mobile usability, and page speed—implementing fixes directly or collaborating with developers.
• Build and optimize content that attracts and converts by researching keywords, search intent, customer questions, and competitor gaps to create useful content connected to products, offers, and lead-generation opportunities.
• Develop relationships with industry experts through proactive recruitment of subject-matter experts, contributors, and reviewers for interviews, quotes, original insights, and content reviews that strengthen credibility.
• Grow visibility across traditional and AI search by developing and testing approaches for GEO and AEO, including visibility in Google's AI search experiences and platforms like ChatGPT, Gemini, and Perplexity.
• Build external authority and credibility through creative, sustainable approaches to earning relevant backlinks, editorial coverage, expert contributions, brand mentions, and industry partnerships.
• Own relevant community and review channels including Reddit, and evaluate opportunities on ConsumerAffairs, Trustpilot, industry forums, and other platforms with authentic engagement and appropriate disclosures.
• Turn traffic into revenue by improving landing pages, calls to action, internal pathways, comparison pages, and lead forms in collaboration with marketing, product, and development teams.
• Implement and validate monetization tracking by placing affiliate and partner links, configuring tracking parameters and conversion events, and connecting website activity with lead, sales, and revenue reporting.
• Monitor performance and act on data using analytics, search data, crawling tools, and revenue reporting to identify opportunities, diagnose declines, and communicate results and next steps.
• Stay ahead of changes in search by tracking algorithm updates, competitor strategies, AI search developments, and changing user behavior to test and expand successful approaches.
• Build the team as the opportunity grows by identifying resource gaps, recommending hires or contractors, and recruiting and managing writers, technical specialists, outreach professionals, and community contributors.

Requirements

• 5+ years of hands-on SEO experience with demonstrated success growing websites in competitive markets.
• Case studies showing measurable improvements in organic traffic, qualified leads, sales, or revenue, with clear explanation of your contribution.
• Strong technical SEO skills and working knowledge of HTML, CSS, and JavaScript.
• Practical understanding of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and the evolving role of AI in search and discovery.
• Proven ability to set strategy, implement improvements, measure results, and adjust priorities based on business impact.
• Comfortable working hands-on while also managing teams and cross-functional collaboration with marketing, product, and development teams.

Trend, Inc. is a financial services and insurance company focused on organic growth and digital presence across multiple websites.