Senior SEO Strategist

About the Company

Overdrive is a forward-thinking agency specializing in organic discovery and SEO services for enterprise clients. They combine traditional search expertise with cutting-edge AI visibility optimization to help businesses thrive in an evolving search landscape.

About the Role

Overdrive is hiring a Senior SEO Strategist to lead advanced SEO and AEO (AI-Earned Optimization) programs for enterprise clients. This is a leadership role based in Boston, MA with remote flexibility (in-office Tuesday/Wednesday/Thursday). You'll drive complex client engagements, mentor junior team members, and operate independently across technical SEO, content strategy, and emerging AI search visibility—all while translating sophisticated search concepts into business outcomes that matter to executive stakeholders.

Responsibilities

• Develop and execute advanced SEO and AEO strategies for enterprise clients, including technical audits, content optimization, keyword research, and AI visibility programs covering content structuring for LLM retrieval, entity coverage, structured data, and crawler access
• Apply information retrieval principles (indexing, ranking, retrieval augmented generation) to inform how content is structured and evaluated by both traditional and AI-driven search systems
• Build measurement frameworks connecting organic performance to business outcomes, including AI traffic attribution models in GA4
• Lead cross-channel efforts integrating SEO and AEO with paid media, content, social, and analytics teams
• Own enterprise client engagements from kickoff through ongoing delivery, presenting strategies and findings directly to client POCs and senior stakeholders
• Support new business pitches with competitive analysis and discovery support, contributing pitch materials to the sales process
• Mentor junior team members and contribute to internal process documentation and reference templates
• Understand client business models and apply that understanding to strategy, prioritization, and executive-level recommendations

Requirements

• 5+ years of hands-on SEO experience with a strong emphasis on technical and strategic work
• 3+ years presenting SEO strategies to client POCs and senior stakeholders
• 3+ years leading client accounts in an agency environment, managing multiple engagements simultaneously with minimal oversight
• Deep knowledge of on-page, off-page, and technical SEO, including complex edge cases: JavaScript indexation, crawl budget mechanics, canonicalization conflicts, and medium-scale domain migrations
• Proficiency with Screaming Frog and keyword research tools (Conductor, BrightEdge, Ahrefs, or SEMrush); strong ability to interpret data across GA4, GSC, Adobe Analytics, and Looker Studio
• Working understanding of RAG architecture and how it governs content retrieval in AI search engines (ChatGPT, Perplexity, Google AI Overviews)
• Excellent written and verbal communication skills with the ability to explain complex SEO and AI search concepts to non-technical stakeholders and secure client buy-in
• Advanced Microsoft Office skills (Word, Excel, PowerPoint) required for building polished, client-ready deliverables from scratch

Nice to Have

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Proven track record of driving measurable organic growth for enterprise or multi-location clients
• Familiarity with how Google's AI systems (BERT, NavBoost, HCS, SpamBrain) evaluate content
• Genuine curiosity about AI and a demonstrated habit of staying current with how AI search is evolving

Overdrive is a digital agency specializing in SEO and AEO (AI-enabled optimization) strategies for enterprise clients, helping drive organic discovery and AI visibility programs.