Senior Web & CRO Lead

About the Company

Our client is a growing agency expanding into omni-channel marketing. They specialize in high-impact conversion optimization and web development for enterprise brands and national consumer companies, working across telecom, DTC ecommerce, healthcare, and B2B sectors.

About the Role

We're hiring a Senior Web & CRO Lead to own the website as a conversion channel for a remote-based (EST hours) agency role. This is a hands-on craft position where you'll manage both the technical build and experimentation program that drives page conversions. You'll work alongside a senior organic search lead, focusing specifically on the build-and-test discipline while presenting findings in seven-figure pitches and defending recommendations to marketing leaders at enterprise ISPs and national brands. This role is ideal for someone with deep expertise across WordPress, Webflow, CRO testing platforms, and analytics—not a generalist seat, but a specialized owner of technical execution and conversion science.

Responsibilities

• Own technical builds across WordPress (custom PHP templates, ACF blocks, Elementor), Shopify optimization (PDP, checkout, Recharge flows), hand-coded HTML/CSS/JS landing pages, and multi-CMS environments including Webflow, Squarespace, and HubSpot CMS
• Design and execute the full test lifecycle: hypothesis development, variant builds, QA, GA4 goal wiring, statistical rigor validation, and shared learning documentation at scale (2-4 tests per month for largest accounts)
• Conduct landing page CRO audits and builds including competitive analysis, page optimization, heatmap and session recording instrumentation, and buyflow/lead capture optimization
• Manage GA4 event design, GTM governance at scale, consent configuration, and Core Web Vitals optimization including PageSpeed fixes, image optimization, and caching strategy
• Build and automate reporting via Supermetrics or Google APIs, delivering client dashboards with WoW, MoM, and YoY views with quantified annualized projections
• Create Figma wireframes, mockups, mobile-first UX designs, and reusable component libraries for client projects
• Present findings and test results to clients, run quarterly business reviews (QBRs), and defend optimization recommendations to enterprise marketing leaders
• Manage 5+ client accounts simultaneously while maintaining consistent client-facing communication and shipping schedule

Requirements

• 5+ years of combined web development and CRO experience with real depth in both disciplines, not one plus exposure
• Agency or multi-client background with proven ability to carry five or more accounts at once while staying client-facing
• Technical WordPress expertise including custom PHP templates, ACF blocks, and theme configuration (not editor-level only)
• Hands-on experience with VWO or Optimizely plus at least one heatmap/session recording tool (Hotjar, FullStory, Contentsquare)
• Full GA4 and GTM ownership experience, including the ability to clean up inherited tracking implementations
• Demonstrated testing record with quantified results that you can walk through, including tests that lost
• Daily production use of AI tools like Claude and Claude Code for audits, decks, designs, and page builds
• Weekly shipping habit with documented QA covering mobile, speed, links, forms, and tracking validation

Nice to Have

• Technical SEO literacy sufficient to avoid breaking organic performance (redirects, canonicals, sitemaps, robots, crawl impact)
• Range across verticals including telecom/ISP, DTC ecommerce and subscription, healthcare, home services, and B2B
• Familiarity with client-side stack tools: Northbeam, Iterable, Rudderstack, Mixpanel, HubSpot CRM

Benefits & Perks

• Company-paid medical, dental, and vision insurance
• Flexible time off
• 12 weeks paid parental leave
• Company-sponsored MacBook
• Annual company retreat
• Fully remote position (EST hours)

A growing omni-channel digital agency that builds and optimizes websites for enterprise ISPs and national consumer brands, focusing on conversion rate optimization and technical web development.