Senior Web & CRO Lead

About the Company

Tiger Tracks is a fully remote performance marketing agency built by former Google marketing leaders and ranked #123 on the 2025 Inc. 5000 list. They specialize in running performance and growth programs for enterprise, DTC, healthcare, home services, and B2B brands across telecom, ISP, subscription ecommerce, and consumer verticals. The agency wins on strategic depth and speed of execution.

About the Role

Tiger Tracks is seeking a Senior Web & CRO Lead to own the website as a conversion channel—managing both the technical build and the experimentation program that drives page conversions. This is a hands-on craft role where you'll work with WordPress, VWO, GTM, GA4, Figma, and Claude AI while presenting findings to enterprise clients and running quarterly business reviews. You'll partner with a senior organic search lead focused on SEO and AI answer engine visibility, allowing you to specialize in the build-and-test discipline rather than spreading across four disciplines. This remote position is ideal for someone with deep agency experience who thrives working with multiple high-stakes client accounts simultaneously.

Responsibilities

• Own technical WordPress builds including custom PHP templates, ACF blocks, Elementor customization, theme updates, and production deployments with documented rollback plans
• Optimize Shopify properties including product detail pages, checkout flows, and Recharge subscription integrations
• Build and deploy hand-coded HTML, CSS, and JavaScript landing pages, plus manage CMS implementations across Webflow, Squarespace, HubSpot CMS, and other platforms
• Design and execute the full CRO testing lifecycle—from hypothesis and variant builds through QA, GA4 instrumentation, statistical validation, and learning documentation
• Conduct landing page CRO audits, competitive analysis, heatmap studies, and session recording analysis to inform optimization strategies
• Manage GA4 event design, GTM governance at scale, conversion validation, Core Web Vitals optimization, and reporting automation via Supermetrics
• Present quantified results to clients including annualized projections, incrementality framing, and pre/post analysis
• Maintain a weekly shipping cadence with documented QA coverage across mobile, speed, links, forms, and tracking

Requirements

• 5+ years of combined experience in web development and CRO, with real depth in both disciplines rather than one primary skill plus exposure
• Agency or multi-client background managing five or more accounts simultaneously while remaining client-facing
• Technical WordPress expertise (custom development, not editor-level work)
• Hands-on experience with VWO or Optimizely, plus at least one heatmap or session recording tool (Hotjar, FullStory, Contentsquare)
• GA4 and GTM ownership experience, including the ability to audit and clean up inherited implementations
• Demonstrable testing record with documented results, including tests that failed
• Daily production use of AI tools like Claude and Claude Code—not theoretical knowledge but practical implementation experience
• Weekly shipping discipline with comprehensive QA processes covering mobile, performance, links, forms, and tracking

Nice to Have

• Technical SEO literacy to protect organic performance when shipping changes (redirects, canonicals, sitemaps, robots, crawl impact)
• Experience across Tiger Tracks' verticals: telecom/ISP, DTC ecommerce and subscription, healthcare, home services, or B2B
• Familiarity with client-side marketing stack tools including Northbeam, Iterable, Rudderstack, Mixpanel, and HubSpot CRM

Tiger Tracks is a fully remote performance marketing agency built by former Google marketing leaders, ranked #123 on the 2025 Inc. 5000, specializing in performance and growth programs for enterprise, DTC, healthcare, home services and B2B brands.