NEWPosted April 12, 2026

Senior Webflow & CRO Specialist: Growth Web Architect

Full-timeRaleigh, North Carolina, USCRO

Job Description

About the Company

Short Story is a technology-driven retail startup focused on delivering exceptional digital experiences and driving growth through data-informed design and development.

About the Role

We're looking for a Senior Webflow & CRO Specialist to join our team in Raleigh, North Carolina as a Growth Web Architect. In this role, you'll take ownership of our website experience by leveraging Webflow to implement strategic improvements, conduct A/B testing, and optimize conversion rates. You'll be a perfect fit if you have 3–6 years of Webflow expertise, a strong analytical mindset, and a passion for eCommerce optimization.

Responsibilities

Design, develop, and implement high-performance websites using Webflow with a focus on conversion optimization
Lead A/B testing initiatives and conversion rate optimization (CRO) strategies to improve user experience and sales metrics
Analyze website performance data and user behavior to identify growth opportunities
Collaborate with marketing, design, and product teams to align web development with business goals
Implement best practices for eCommerce functionality, site speed, and mobile responsiveness
Document technical specifications and maintain quality standards across all web projects

Requirements

3–6 years of professional experience with Webflow development
Strong analytical skills with demonstrated experience in conversion rate optimization (CRO)
Proven track record working with eCommerce platforms and optimizing online retail experiences
Experience conducting and analyzing A/B tests and performance metrics
Proficiency in HTML, CSS, and JavaScript customization within Webflow
Strong portfolio showcasing Webflow projects and CRO improvements