NEWPosted April 12, 2026

Senior Webflow & CRO Specialist: Growth Web Architect

Short Story

Full-timeRaleigh, North Carolina, USCRO

Job Description

About the Company

Short Story is a technology-driven retail startup focused on delivering exceptional digital experiences and driving growth through data-informed design and development.

About the Role

We're looking for a Senior Webflow & CRO Specialist to join our team in Raleigh, North Carolina as a Growth Web Architect. In this role, you'll take ownership of our website experience by leveraging Webflow to implement strategic improvements, conduct A/B testing, and optimize conversion rates. You'll be a perfect fit if you have 3–6 years of Webflow expertise, a strong analytical mindset, and a passion for eCommerce optimization.

Responsibilities

  • Design, develop, and implement high-performance websites using Webflow with a focus on conversion optimization
  • Lead A/B testing initiatives and conversion rate optimization (CRO) strategies to improve user experience and sales metrics
  • Analyze website performance data and user behavior to identify growth opportunities
  • Collaborate with marketing, design, and product teams to align web development with business goals
  • Implement best practices for eCommerce functionality, site speed, and mobile responsiveness
  • Document technical specifications and maintain quality standards across all web projects

Requirements

  • 3–6 years of professional experience with Webflow development
  • Strong analytical skills with demonstrated experience in conversion rate optimization (CRO)
  • Proven track record working with eCommerce platforms and optimizing online retail experiences
  • Experience conducting and analyzing A/B tests and performance metrics
  • Proficiency in HTML, CSS, and JavaScript customization within Webflow
  • Strong portfolio showcasing Webflow projects and CRO improvements

Benefits & Perks

  • Competitive salary range: $115K–$135K
  • Dynamic work environment promoting professional growth and innovation

About the Company

A technology-driven retail startup focused on enhancing website experience through strategic implementation and conversion rate optimization.
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Short Story is looking for a cro based in Raleigh, North Carolina, US.

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