Senior Website & CRO Leader

About the Company

Tithe.ly is a leading SaaS platform empowering churches and religious organizations with donation management and fundraising tools. They're focused on helping faith-based communities grow their digital presence and financial capabilities through innovative technology solutions.

About the Role

As Senior Website & CRO Leader, you'll drive conversion optimization and website strategy for a rapidly growing SaaS company serving the church sector. This remote position reports to the Director of Growth Marketing and is ideal for an experienced CRO professional who combines technical web knowledge with design thinking. You'll own the complete website experience—from strategy and experimentation to implementation—while collaborating across marketing, product, and engineering teams to deliver measurable growth.

Responsibilities

• Develop and execute CRO strategy, identifying high-impact opportunities to increase conversions across the website
• Plan, design, and run A/B tests and multivariate experiments using VWO to validate hypotheses and improve user experiences
• Manage and evolve the design system in Figma, ensuring consistency and scalability across web properties
• Collaborate with marketing, product, and engineering teams to improve Core Web Vitals, site speed, and SEO performance
• Ensure all website experiences are accessible, on-brand, and aligned with company standards and user expectations
• Monitor website performance metrics and provide data-driven recommendations for continuous improvement
• Lead website design initiatives and oversee implementation of design changes with technical partners

Requirements

• Proven experience in CRO, website optimization, or conversion rate management for SaaS or B2B companies
• Advanced proficiency with Figma for design system management and collaborative design work
• Hands-on experience with A/B testing platforms (VWO, Optimizely, Convert, or similar tools)
• Strong understanding of Core Web Vitals, web performance, and SEO best practices
• Expertise in web accessibility standards (WCAG) and inclusive design principles
• Experience collaborating with cross-functional teams including marketing, product, and engineering

Nice to Have

• Experience with Webflow for website design and development
• Background in the nonprofits, education, or faith-based sector
• Knowledge of HTML/CSS or basic web development concepts

Tithe.ly is a SaaS platform providing financial and donation management tools for churches. The company focuses on optimizing their own web experiences to drive conversions and user engagement.