SEO Specialist
Job Description
About the Company
Net Conversion is a data-obsessed marketing and analytics agency based in downtown Orlando, driven by a relentless pursuit of delivering exceptional results for clients. With a unique, award-winning culture (10+ times 'Best Place to Work'), the team champions disruptive thinking, work-life balance, and positions people as their key differentiator in the competitive marketing landscape.
About the Role
Net Conversion is seeking an experienced SEO Specialist to join their Analytics Department in Charlotte, North Carolina. This hands-on position offers the opportunity to support organic growth and search visibility for a diverse portfolio of clients by executing data-driven SEO strategies. The ideal candidate combines a strong analytics foundation with a passion for search optimization, offering the chance to work closely with senior team members, deliver actionable insights, and gain hands-on experience with emerging trends like Generative Engine Optimization (GEO) and AI-driven search visibility. This role reports to the Manager of Web Tagging and Implementation and is perfect for someone eager to troubleshoot site health, optimize content, and track performance metrics in a fast-paced agency environment.
Responsibilities
- Track and report on daily SEO KPIs using internal and external data tools, presenting clear and actionable insights
- Assist with creating and maintaining client reporting dashboards that drive strategic decision-making
- Conduct thorough keyword research and search intent analysis to guide client content strategy and on-page optimization
- Optimize client web content following SEO best practices, including EEAT and YMYL guidelines
- Assist with routine site audits to identify technical fixes, schema markup opportunities, and site health issues
- Collaborate with client site developers to implement SEO optimizations and improvements
- Stay current with search engine algorithm updates, industry trends, and emerging search behaviors, including AI
- Support the execution of general and keyword-specific content strategies aligned with client goals
Requirements
- BA/BS degree in Marketing, Communications, Business, or related discipline (or equivalent practical experience)
- 1+ years of hands-on search engine optimization experience, preferably in an agency or multi-client environment
- Strong ability to interpret data, identify performance shifts, and present actionable insights clearly
- Practical familiarity with core SEO concepts, including schema markup, technical troubleshooting, and search intent optimization
- Working knowledge of GA4, Google Search Console, and SEO platforms (e.g., SEMRush, Ahrefs, Screaming Frog)
- Experience with dashboard and reporting tools such as Looker Studio
- Excellent written, verbal, and visual communication skills for client deliverables and internal collaboration
- Ability to stay organized, prioritize tasks, and thrive in a fast-paced team environment with strong interest in digital marketing and web analytics
Nice to Have
- Exposure to Generative Engine Optimization (GEO), AI search visibility, or A/B testing
- Experience with Webflow or other modern web development platforms
Benefits & Perks
- Competitive salary
- Comprehensive medical, dental, and vision coverage options
- Unlimited PTO
- 60% Short-Term Disability (STD) at no cost to employees
- 7 weeks paid parental leave after 1 year of service
- Supplemental product options including critical illness, cancer, hospital, and life insurance
- 4% 401(k) match
- Optional/flex hybrid work schedule for employees in Orlando, Chicago, or Charlotte offices
- Wellness initiatives and summer Fridays (office closes at 2pm)
- Pet benefits
- Anniversary milestone gifts (3, 5, and 10 years)
About the Company
Net Conversion is looking for a seo based in Charlotte, North Carolina, US.
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