Social Media Marketing Manager

About the Company

Ploy is building the first growth automation software with your website at its core, serving innovative operators at growth and marketing agencies, tech start-ups, and traditional industries. Their AI-powered agents automatically research market landscape, identify winning strategies for account-based personalization, SEO/AEO, and conversion rate optimization, shipping dozens of on-brand web pages in seconds. Founded by category-defining leaders including Bryant Chou, former co-founder and CTO of Webflow, Ploy is redefining what's possible in agentic marketing technology.

About the Role

Ploy is hiring a Social Media Marketing Manager to own how the company shows up online and become one of the defining voices in conversations shaping the future of GTM, AI-powered marketing, and the web. This high-ownership, high-context role at an early-stage startup sits at the intersection of content, growth, brand, and community, requiring someone who lives online and understands what makes ideas spread. You'll translate complex product narratives about agentic websites, AI-powered growth, and personalization into sharp, compelling content across social channels. You'll work closely with founders, growth, product, and marketing teams to shape how Ploy enters the market and builds a loyal following of marketers, founders, growth operators, and AI-pilled GTM teams.

Responsibilities

• Own Ploy's social media strategy across LinkedIn, X/Twitter, TikTok, YouTube Shorts, and other relevant channels, from planning and publishing to optimization
• Define and refine Ploy's brand voice—sharp, ambitious, useful, opinionated, and focused on the future of growth—across all social touchpoints
• Write, produce, and package social content that communicates Ploy's product vision, customer stories, launches, category POV, and founder perspectives
• Work closely with founders and team members to turn their ideas, product insights, customer conversations, and market observations into compelling social narratives
• Lead creation of lightweight videos, product demos, clips, graphics, screenshots, memes, and other formats that make Ploy easier to understand and harder to ignore
• Build and manage a consistent publishing rhythm across channels, balancing planned campaigns with timely, reactive content
• Grow Ploy's audience by engaging with relevant creators, founders, operators, marketers, agencies, and communities in the right corners of the internet
• Partner with product and growth teams to support feature launches, customer announcements, company milestones, and major GTM moments

Requirements

• Deep understanding of what makes ideas spread on social media and how to turn complex product narratives into simple, punchy, memorable content
• Proven experience building social media strategy and executing across multiple platforms (LinkedIn, X/Twitter, TikTok, YouTube, etc.)
• Strong storytelling and writing skills with ability to define and maintain a distinctive brand voice
• Experience with short-form video content creation, graphics, and creative formats
• Ability to work closely with executives and founders to develop and amplify their content and perspectives
• Demonstrated track record of growing audiences and driving engagement on social platforms

Ploy is building growth automation software that uses AI agents to help marketing and growth agencies, startups, and enterprises create personalized web pages, optimize for SEO/AEO, and drive conversions. The company was co-founded by Bryant Chou, former co-founder and CTO of Webflow, and is positioning itself as a next-generation alternative to traditional website builders.