Web Developer
Job Description
About the Company
Rhodes Enterprises is one of South Texas's largest developers of residential, commercial, and master planned communities. Founded in the early 1990s, the company evolved from land acquisition into full-scale residential and commercial development, with Esperanza Homes—a Rhodes Company—ranking nationally on the Top 100 Builders list since 2019. Rhodes is passionate about building exceptional, energy-efficient homes and creating vibrant communities across South Texas.
About the Role
Rhodes Enterprises is seeking a talented Web Developer to join their Digital Experience team in McAllen, TX. As the technical architect of their digital presence, you'll own the design-to-production workflow for all Rhodes and Esperanza Homes websites, currently built on the Framer platform. This role combines website development with data automation and systems integration, making you mission-critical to lead generation, brand experience, and customer engagement. If you're a developer who thrives at the intersection of beautiful web design, seamless data flows, and business impact, this is an exciting opportunity to grow with a high-performing team.
Responsibilities
- Own the design-to-production workflow for all Rhodes brand websites built in Framer, including Esperanza Homes, Rhodes Living communities, and future properties
- Develop and maintain new pages, landing pages, microsites, and interactive components within Framer, ensuring cross-browser compatibility, responsive design, and mobile-first performance
- Manage DNS, domain configuration, and hosting integrations connected to Framer-hosted properties
- Design and maintain data pipelines between website forms, events, and downstream systems including HubSpot CRM, marketing analytics platforms, and operational tools
- Build and manage webhook configurations, API integrations, and middleware connections (Zapier, Make, or custom solutions) to automate lead routing and data synchronization
- Implement and maintain event tracking via Google Tag Manager, including custom event triggers, form tracking, and conversion events tied to CRM and ad platforms
- Implement on-page and technical SEO best practices across all web properties, including metadata, canonical tags, structured data (schema.org), XML sitemaps, and robots.txt optimization
- Audit and QA all data flows on a recurring basis to ensure lead source attribution, contact creation, and pipeline entry are accurate in HubSpot
Requirements
- Proven expertise in Framer web development with strong proficiency in design-to-production workflows
- Demonstrated experience with data integrations, API connections, and automation tools (Zapier, Make, webhooks, or similar platforms)
- Strong understanding of HubSpot CRM and marketing analytics integration
- Proficiency in Google Tag Manager and event tracking implementation
- Solid knowledge of SEO best practices, technical SEO, and structured data implementation
- Experience with DNS management, domain configuration, and web hosting environments
Benefits & Perks
- Competitive compensation including bonus and profit-sharing programs
- Comprehensive health care coverage (medical, dental, vision, prescription drug)
- Employer-paid health reimbursement account for medically enrolled staff
- 401(k) with company matching contributions
- Disability and life insurance programs (employee and dependent coverage)
- Vacation and company holidays
- Employee home purchase rebate program
- Employee Assistance Program (EAP)
About the Company
Rhodes Enterprises is looking for a other based in McAllen, TX.
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