Web Growth Marketing Manager

About the Company

Fivetran's mission is to make access to data as simple and reliable as electricity. The company builds data pipelines that power the modern data stack for thousands of organizations, delivering customer data to warehouses in a canonical, query-ready format with no engineering or maintenance required. Fivetran enables businesses to become truly data-driven by removing friction from data accessibility.

About the Role

Fivetran is hiring a Web Growth Marketing Manager to join the Web team within the Product-Led Growth (PLG) Revenue organization. This individual contributor role focuses on experimentation and web page optimization, positioning you to run the website as a core growth surface and measurable revenue driver. You'll own critical web experiences on fivetran.com, partner cross-functionally to align business objectives with web best practices, and drive high-velocity execution. This is a full-time, hybrid position based in Denver, CO, with two days in the office each week for team collaboration.

Responsibilities

• Own and continuously optimize high-impact surfaces on fivetran.com (Homepage, Navigation, Interactive Demo, key conversion flows) to drive measurable improvements in conversion rates and trial signups
• Own and optimize Website Chat as a high-impact growth channel that drives measurable business outcomes
• Execute a structured experimentation program: identifying optimization opportunities through data, designing A/B tests in Webflow Optimize, and analyzing performance results
• Translate web data and user behavior into clear insights and actionable recommendations that improve funnel performance and UX
• Work directly in Webflow to ship updates quickly, including page edits, UX improvements, and copy changes; partner with web developers for complex builds
• Write clear and actionable business requirement documents (BRDs) for web initiatives to align stakeholders on goals, milestones, and success metrics
• Partner closely with Product Marketing, Demand Gen, Brand, and Product teams to execute GTM priorities on the website

Requirements

• Experience optimizing web experiences that drive measurable business outcomes, including trial signups and demo requests that increase ARR
• Strong expertise in conversion rate optimization (CRO) and experimentation, including designing and analyzing A/B tests
• Hands-on experience working in CMS platforms like Webflow or similar, with the ability to make changes directly with minimal development support
• Strong understanding of user experience principles and ability to identify friction points and take action to improve them
• Excellent cross-functional collaboration skills, with proven ability to influence and partner with teams across Marketing, Product, Analytics, and Brand
• Proficiency in Google Analytics (GA4) with experience translating data into actionable insights
• Bias for action with strong organizational skills: you move fast, prioritize sharply, and have a growth-oriented, curious mindset that actively seeks feedback and tests new ideas

Nice to Have

• Work experience in PLG-driven growth environments
• Experience working directly with web developers
• Experience managing localization vendors and workflows
• Experience with user testing tools and user research

Benefits & Perks

Fivetran offers a hybrid work model that blends remote flexibility with in-person collaboration in the Denver office.

Fivetran is a data integration platform that enables organizations to build reliable data pipelines to their warehouses with no engineering or maintenance required, serving thousands of companies in the modern data stack.