Web Growth Marketing Manager

About the Company

Fivetran is on a mission to make access to data as simple and reliable as electricity. The company builds data pipelines that power the modern data stack, enabling thousands of organizations to get customer data into their warehouses—canonical, ready to query, and requiring no engineering or maintenance. Fivetran is trusted by organizations worldwide to become truly data-driven.

About the Role

Fivetran is seeking a Web Growth Marketing Manager to join the Web team within the Product-Led Growth (PLG) Revenue organization. This individual contributor role is focused on conversion rate optimization (CRO) and web page experimentation, where you'll help run fivetran.com as a core growth surface and measurable revenue driver. You'll own and continuously improve key web surfaces like the Homepage and Navigation, partnering cross-functionally to align business objectives with web best practices. The ideal candidate has a keen eye for user experience, strong analytical skills, and a passion for testing and iterating quickly. This is a full-time, hybrid position based in Oakland, CA, with two days in the office each week.

Responsibilities

• Own and continuously optimize high-impact surfaces on fivetran.com (Homepage, Navigation, Interactive Demo, key conversion flows) to drive measurable improvements in conversion rates and revenue
• Own and optimize Website Chat as a high-impact growth channel for trial signups and demo requests
• Execute a structured experimentation program using Webflow Optimize: identify optimization opportunities through data, design A/B tests, and analyze performance
• Translate web data and user behavior into clear, actionable insights that improve funnel performance and UX; partner closely with Web Design to execute website plans
• Work directly in Webflow to ship updates quickly, including page edits, UX improvements, and copy changes; collaborate with developers on more complex experiences
• Write clear business requirement documents (BRDs) for web initiatives to align stakeholders on goals, milestones, and success metrics
• Partner cross-functionally with Product Marketing, Demand Gen, Brand, and Product teams to execute GTM priorities on the website

Requirements

• Proven experience optimizing web experiences that drive measurable business outcomes (trial signups, demo requests, ARR growth)
• Strong expertise in conversion rate optimization (CRO) and experimentation, including designing and analyzing A/B tests
• Hands-on experience working in CMS platforms like Webflow (or similar), with the ability to make changes directly without extensive development support
• Strong understanding of user experience principles and the ability to identify friction points and take action to improve them
• Excellent cross-functional collaboration skills, influencing teams across Marketing, Product, Analytics, and Brand
• Proficiency in Google Analytics (GA4) with the ability to translate data into actionable insights
• Bias for action, strong organization skills, and a growth mindset; you prioritize sharply, move fast, and actively seek feedback to improve

Nice to Have

• Work experience in PLG-driven growth environments
• Experience working directly with web development teams
• Experience managing localization vendors and workflows
• Experience with user testing tools and user research

Fivetran is a data integration platform that delivers customer data to warehouses ready for query, powering the modern data stack for thousands of companies. The company focuses on making data access simple and reliable while enabling organizations to become truly data-driven.