Web & SEO Specialist

About the Company

Cover Genius is a Series E insurtech company protecting millions of global customers across the world's largest digital platforms including Booking Holdings, Intuit, Uber, Hopper, and Amazon. Their award-winning XCover insurance distribution platform embeds protection for customers worldwide, and the company has been recognized by the Financial Times as the #1 fastest-growing company in APAC in 2020. With teams across 20+ countries, Cover Genius is committed to bold, authentic, and purposeful innovation.

About the Role

Cover Genius is seeking a Web & SEO Specialist to lead their digital presence in the San Francisco Bay Area (hybrid role). You'll operate at the intersection of SEO, generative engine optimization (GEO), content marketing, and brand storytelling—transforming their global website and subdomains into high-converting growth engines. This role is ideal for a strategic marketer who understands both traditional Webflow and CMS optimization alongside emerging AI-driven search trends, ready to develop and evolve their inbound content strategy for the future of search.

Responsibilities

• Lead the end-to-end refresh and evolution of the Cover Genius website, executing a rigorous A/B testing roadmap to improve conversion rates and optimize for engagement and lead capture
• Build and implement SEO and GEO strategy moving beyond traditional keywords into Generative Engine Optimization and AI Overviews, researching and producing high-impact content including blogs, guides, and pillar pages
• Champion short-form video content as a tool for both social engagement and SEO/AIO reach
• Own reporting for all organic inbound channels using Google Analytics, HubSpot, and Search Console, refining understanding of how organic content contributes to the sales pipeline
• Manage all aspects of web strategy and conversion rate optimization across global website and subdomains

Requirements

• 5+ years of experience in digital marketing, web management, or growth marketing, ideally within B2B SaaS, FinTech, or Insurtech
• Proficiency with CMS platforms including HubSpot, WordPress, or Webflow, plus solid understanding of UI/UX principles
• Proven track record running A/B tests using tools like Optimizely, VWO, or Hotjar that resulted in measurable conversion lifts
• Understanding of how LLMs are changing the search landscape, with familiarity of tools like Screaming Frog, SEMRush, and ahrefs
• Strong copywriting skills with the ability to turn complex concepts into engaging short or long-form content
• Native-level understanding of LinkedIn and Reddit algorithms

Nice to Have

• Experience in the insurtech or fintech industries
• Demonstrated expertise in AI-driven content and search optimization

Benefits & Perks

• Hybrid Work Environment: Work from home Wednesday and Thursday, attend office Monday, Tuesday, and Friday
• Flexible PTO: Flexible time off to enjoy life and stay fresh
• Employee Stock Options: Share in company success with ownership opportunities
• Social Initiatives: Participate in CG Gives programs to support global communities and development initiatives

Cover Genius is a Series E insurtech company that provides insurance distribution through their XCover platform, protecting customers of major digital companies like Booking Holdings, Uber, Amazon, and Shopee. The company operates across 20+ countries and has been recognized as the #1 fastest-growing company in APAC in 2020.