Website & Digital Performance Specialist
Job Description
About the Company
W.A. Smith Financial Group is a financial services firm seeking a hands-on digital professional to transform their web presence into a measurable growth engine. They're looking for someone who takes ownership of results rather than coordinating vendors and watching analytics from the sidelines.
About the Role
As the Website & Digital Performance Specialist for W.A. Smith Financial Group, you'll own every aspect of their Webflow website and digital performance. Based in Sheffield Lake, OH, this is not a traditional marketing role—you'll personally manage the website, optimize conversions, drive SEO and paid search results, and ensure leads flow seamlessly into their CRM. If you're a self-starter who thrives on solving problems and delivering measurable outcomes, this role rewards owners who take full accountability for results.
Responsibilities
- Manage and improve WASmithFinancial.com directly in Webflow, handling day-to-day development, maintenance, and technical health without relying on outside developers for routine updates
- Optimize UI/UX and conversion paths by testing layouts, navigation, landing pages, forms, and calls to action based on data and performance insights
- Own on-page and technical SEO, including site speed, Core Web Vitals, crawlability, redirects, local SEO, and Google Business Profile performance
- Plan, launch, and optimize paid search campaigns including targeting, ad copy, budget management, and cost-per-qualified-lead performance
- Maintain Google Analytics 4, Google Tag Manager, and Google Search Console while ensuring accurate lead tracking and CRM integration with Salesforce/Account Engagement
- Support website rebuild initiatives while recognizing compliance requirements in a financial-services environment
- Identify and solve tracking problems, UX friction, and SEO issues proactively before they impact performance
Requirements
- Hands-on, independent Webflow proficiency—you must have direct experience building, editing, maintaining, and troubleshooting live Webflow websites
- Proven experience personally managing a company website or major website property
- Working knowledge of GA4, Google Tag Manager, and Google Search Console
- Hands-on experience with on-page and technical SEO, PPC, paid search, and landing page optimization
- Strong understanding of conversion tracking, lead capture, attribution, and CRM handoffs
- Ability to translate digital-performance data into clear recommendations and actionable next steps
- Ownership mindset—you solve problems rather than blame vendors, developers, or circumstances
Nice to Have
- Experience with Salesforce and Account Engagement/Pardot
- Local SEO and Google Business Profile management
- Financial services industry background
- Website redesign or rebuild project experience
- Basic HTML/CSS knowledge
Benefits & Perks
This role values measurable results and ownership. Performance is evaluated through quarter-over-quarter organic search growth, paid search efficiency, website conversion improvements, accurate analytics and tracking, and overall website experience quality.
About the Company
W.A. Smith Financial Group is looking for a other based in Sheffield Lake, OH.
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