Website Growth Manager

About the Company

MaintainX is the world's leading AI-powered maintenance and asset management platform, serving 13,000+ customers including Duracell, Shell, Cintas, and Brenntag. Recently named to the Forbes 2025 Cloud 100 and backed by $254M in total funding from top-tier investors like Bessemer Venture Partners and Bain Capital Ventures, MaintainX is transforming how maintenance and operations teams keep the physical world running.

About the Role

As Website Growth Manager in San Francisco, CA, you'll own the strategy and execution for conversion rate optimization, personalization, and analytics — driving measurable growth in leads and product signups on MaintainX's digital presence. This role is ideal for a data-driven, AI-savvy marketer who thrives at the intersection of analytics, UX, and experimentation. You'll partner with design, engineering, and product marketing to create high-performing landing pages, leverage Webflow for content updates, and use AI-driven insights to accelerate growth. This is a mid-senior level position that combines hands-on execution with strategic oversight.

Responsibilities

• Optimize the website for conversion by running A/B tests and implementing personalization, leveraging AI tools (Clay, ChatGPT, Claude) to accelerate insights and deliver tailored messaging.
• Partner with the SEO team to optimize website content for SEO, focusing on AI-driven search and product-led SEO strategies.
• Collaborate with design, product marketing, and demand generation on landing pages, site redesigns, and information architecture improvements to drive usability and conversions.
• Lead and prioritize the web development queue, balancing growth experiments, campaign support, and search optimization initiatives.
• Own website analytics and attribution by building dashboards, tracking conversions, and partnering with Marketing Ops and engineering on reporting and funnel visibility.
• Integrate qualitative research (usability tests, heatmaps, surveys) with quantitative data, using AI-driven analysis to refine conversion paths.
• Ensure site quality, scalability, and performance through audits, monitoring, and AI-based anomaly detection.
• Update and publish new content and web pages on Webflow, managing the platform as a key growth tool.
• Recommend and manage tools for analytics, testing, personalization, and AI-enhanced web marketing.

Requirements

• 4+ years in web or growth marketing, ideally in B2B SaaS.
• Proven track record running A/B tests and driving measurable conversion improvements.
• Proficiency with Webflow and Optimizely (or similar conversion testing platforms).
• Hands-on experience with AI tools such as Clay, ChatGPT, Claude, or similar platforms for personalization and content optimization.
• Experience with web analytics platforms (GA4, Mixpanel, Amplitude) and attribution modeling.
• Understanding of technical web performance including Core Web Vitals, page speed, and SEO best practices.
• Strong project management and cross-functional collaboration skills.

Nice to Have

• Knowledge of tracking and measuring AI search/chat traffic (referrals, click-throughs, attribution).
• Familiarity with AI-first search standards like LLMs.txt and schema markup.
• Experience collaborating with SEO teams to drive product-led SEO and optimize for AI-driven search.
• Experience with AI-supported localization and multi-language web operations.
• Language skills in Spanish, French, and/or Portuguese.

Benefits & Perks

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrollment program.
• Take what you need PTO policy.
• Work culture aligned with MaintainX values (Smart, Humble, Optimist) with global team collaboration and meritocracy-based recognition.

MaintainX is an AI-powered maintenance and asset management platform serving 13,000+ customers including Duracell, Shell, and Cintas. The company raised $150M in Series D funding and was named to Forbes 2025 Cloud 100.