Website & SEO/SEM Manager

About the Company

Fort Lauderdale United FC is a professional soccer club based in South Florida, dedicated to building a thriving sports community through competitive teams and youth development programs. The club is committed to fan engagement and growth across all levels of play.

About the Role

Fort Lauderdale United FC is seeking a results-driven Website & SEO/SEM Manager to lead the digital growth of their web properties from their Fort Lauderdale, FL office. This hands-on, full-time position is perfect for an experienced digital marketer who combines SEO expertise with paid search proficiency. You'll drive ticket sales, youth program enrollment, and fan engagement while ensuring the club ranks competitively in South Florida sports searches—reporting directly on impact through web performance metrics and conversion data.

Responsibilities

• Manage and optimize FTL UTD's club website and microsites (youth, men's team, women's team) using Webflow or equivalent CMS platforms
• Own on-page and technical SEO across all web properties to improve search visibility and organic traffic
• Manage Google Ads campaigns (Search, Display, Performance Max) with direct accountability to ticket and program enrollment goals
• Implement and maintain UTM tagging standards and GA4 event tracking to measure campaign performance and user behavior
• Publish and maintain bilingual (English/Spanish) web content that resonates with the South Florida community
• Coordinate with the Web Designer on UX improvements and landing page optimization for conversion rate growth
• Produce monthly web performance reports covering traffic, conversions, and paid search ROAS

Requirements

• 3+ years of website management and SEO/SEM experience in a digital marketing or comparable role
• Proficiency in Google Analytics 4, Google Search Console, and Google Ads platform management
• Hands-on experience with CMS platforms (WordPress, Webflow, or equivalent)
• Strong understanding of conversion rate optimization (CRO) and landing page best practices
• Ability to work approximately 60 hours per week across six days in a fast-paced, high-growth environment
• Willingness to thrive in a culture built on hard work, accountability, and opportunity

Nice to Have

• Sports or ticketing website management experience
• Spanish language proficiency for bilingual content management and community engagement
• Experience with Looker Studio for advanced reporting and data visualization

Benefits & Perks

• Salary range: $33,600 - $43,400, depending on experience
• Eligible for performance bonus tied to website traffic growth, search engine performance, conversion optimization, ticket sales, and youth program enrollment

Fort Lauderdale United FC is a sports club managing a professional soccer team with youth programs. The role focuses on growing the club's web properties and digital presence.