Conversion Rate Optimization Specialist

About the Company

SentinelOne is a pioneering company at the intersection of AI and cybersecurity, building an AI-native platform that unifies protection across endpoint, cloud, identity, data, and AI systems. Driven by a clear purpose to protect global enterprises and critical infrastructure, SentinelOne is reshaping the future of security through autonomous detection, intelligent automation, and unified data foundations.

About the Role

SentinelOne is seeking a detail-oriented Conversion Rate Optimization Specialist to own the full web experimentation program and serve as the analytical engine powering their CRO strategy. This role, based in the United States, sits within the Web UX team and is perfect for someone who combines genuine curiosity about user behavior with strong analytical instincts and operational discipline. You'll be the resident expert in Webflow Optimize, managing the complete testing lifecycle from behavioral research and hypothesis development through experiment launch, monitoring, and reporting.

Responsibilities

• Analyze heatmaps, session recordings, FullStory, and GA4 data to identify friction points, drop-off patterns, and conversion opportunities across the site
• Generate data-backed test ideas and write structured hypotheses that articulate the problem, proposed change, and expected outcome
• Own and maintain the monthly testing roadmap, keeping it prioritized and aligned with CRO strategy and business priorities
• Configure all experiments in Webflow Optimize, including audience segmentation, traffic allocation, goal tracking, and variant logic
• Conduct pre-launch QA across devices and browsers, verifying tracking, rendering, and experiment logic
• Manage every test through the full pipeline—from brief and Asana ticket creation through design coordination, dev handoff, launch, and monitoring
• Write detailed post-test reports for every experiment, including results, statistical significance, segment analysis, and clear win/loss/inconclusive calls
• Serve as the team's go-to expert on Webflow Optimize capabilities and best practices, staying current on platform updates

Requirements

• Proven experience with conversion rate optimization, web experimentation, or A/B testing programs
• Strong proficiency with Webflow Optimize or similar experimentation platforms
• Advanced analytics skills with hands-on experience in Google Analytics 4, heatmapping tools, and session recording software
• Demonstrated ability to translate behavioral data into actionable insights and clear, prioritized observations
• Strong project management and documentation skills with the ability to maintain clear ticket hygiene and stakeholder visibility
• Comfort with cross-functional collaboration, including design, development, and product teams
• Relentless curiosity about user behavior and commitment to continuous learning in a rapidly evolving AI-driven landscape

Nice to Have

• Experience with statistical analysis and understanding of significance testing
• Familiarity with Webflow as a platform or web development fundamentals
• Knowledge of UX design principles and ability to evaluate design hypotheses
• Experience building and maintaining testing roadmaps or prioritization frameworks

SentinelOne is an AI-native cybersecurity company that unifies protection across endpoint, cloud, identity, data, and AI systems. They are building an autonomous detection and response platform for enterprise security.