Creative Director

About the Company

ROKA is an independent performance eyewear brand born in Austin, Texas, redefining everyday eyewear by infusing cutting-edge sport performance technology into prescription glasses and sunglasses built for real life. Whether customers are training, running, cycling, or tackling their daily grind, ROKA has built eyewear that moves with them.

About the Role

ROKA is seeking a Creative Director to bring their products, stories, and campaigns to life. This is a player/coach role for someone equally comfortable developing big ideas, providing creative direction, and rolling up their sleeves to execute. Based in Austin, Texas on a hybrid schedule, you'll lead the creative vision across digital, social, email, web, retail, print, packaging, and campaign initiatives for a premium consumer brand.

Responsibilities

• Lead the creative vision and execution of the ROKA brand across digital, social, email, web, retail, print, packaging, and campaign initiatives
• Design, deliver, and collaborate on tactical and strategic creative work while staying close to execution
• Lead creative development from concept through production, ensuring work is delivered with speed, quality, and attention to detail
• Partner with marketing and cross-functional teams to translate business objectives into compelling creative campaigns and experiences
• Maintain a consistent and elevated brand experience across all channels and customer touchpoints
• Evolve and grow brand standards to keep ROKA cutting edge and relevant while remaining consistent across platforms
• Build and manage content production, including partnerships with videographers, photographers, creators, agencies, and freelance talent
• Lead photo and video shoots from concept through final delivery

Requirements

• 7+ years of experience building and leading creative work for premium consumer brands
• Strong proficiency in Figma and Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Acrobat)
• Proven ability to operate as a player/coach, leading teams while remaining an active contributor
• Demonstrated success developing integrated campaigns across digital, social, email, web, video, and photography
• Impeccable eye for design aesthetics with meticulous attention to detail and strong portfolio of recent design work
• Exceptional teamwork, leadership, and communication skills with ability to present work and manage stakeholder feedback
• Ability to prioritize tasks and deliver quality work on tight deadlines in a fast-paced, small team environment

Nice to Have

• HTML and web knowledge
• Prismic CMS experience
• Webflow experience

Benefits & Perks

• Competitive compensation
• Employee and industry discounts
• Fun and casual but high-performance atmosphere
• Onsite corporate gym
• Health, dental, vision, and FSA coverage with employer-paid life insurance
• Vacation and sick leave
• 401(k) with employer match
• Gym membership stipend
• Paid maternity leave (16 weeks) and paternity leave (8 weeks)

ROKA is an independent performance eyewear brand based in Austin, Texas that creates prescription glasses and sunglasses with sport performance technology for active lifestyles.