Demand Generation & Marketing Operations Specialist

About the Company

Sharetec is a people-first fintech company that develops innovative core banking and lending software solutions for credit unions and their members. Their mission is to make millions of people's lives easier by providing powerful financial technology that enhances operations across accounting, lending, member services, and online banking.

About the Role

Sharetec is seeking a Demand Generation & Marketing Operations Specialist to join their team and run the marketing engine that drives revenue pipeline growth. This hands-on role involves managing day-to-day operations across ZoomInfo ABM, Active Campaign, and Webflow while collaborating directly with the Chief Revenue Officer to build measurable, revenue-focused campaigns. If you have experience running ABM programs, building high-converting nurture sequences, and closing the loop between marketing activity and Salesforce pipeline data in a B2B SaaS environment, this is an ideal opportunity. This is a full-time position available remotely throughout the United States (excluding California), with preference for Eastern or Central time zone candidates.

Responsibilities

• Execute ABM programs using ZoomInfo: manage ICP account list construction, monitor intent data, enrich contact information, and surface prioritized accounts to the sales team weekly
• Manage the Active Campaign platform including workflow architecture, list segmentation, lead scoring, automation sequences, and Salesforce integration
• Build and maintain segmented nurture campaigns for new logo prospects and upsell targets, reporting weekly performance metrics (open rates, CTR, MQL conversions, pipeline influence) to the CRO
• Build and optimize campaign-specific landing pages in Webflow for ABM campaigns, product launches, event promotion, and gated content with A/B testing and continuous improvement
• Partner with the Salesforce Administrator to manage marketing-to-SFDC integrations, including lead routing rules, MQL assignment logic, lifecycle stage transitions, and opportunity influence tracking
• Maintain UTM structure, campaign attribution, pipeline source tracking, and ZoomInfo data hygiene to ensure clean, connected marketing systems
• Monitor intent signals and ensure all landing pages reflect current brand standards while integrating seamlessly with Active Campaign and Salesforce

Requirements

• Proven experience running ABM programs and managing ABM platforms in a B2B SaaS environment
• Strong proficiency with email marketing platforms (Active Campaign or similar) including workflow design, segmentation, lead scoring, and automation
• Hands-on experience building and optimizing landing pages using Webflow or similar no-code web development platforms
• Demonstrated ability to connect marketing activity to Salesforce pipeline data and communicate campaign attribution and ROI
• Experience with Salesforce integrations, lead routing logic, and marketing-to-sales technical workflows
• Strong analytical mindset with the ability to track, report, and optimize campaign performance metrics
• Comfort working inside marketing and sales platforms, with the ability to think through technical implementations and troubleshoot system issues

Nice to Have

• Specific experience with ZoomInfo ABM platform and intent data monitoring
• Background in the financial services or fintech industry
• Experience managing multiple marketing platforms simultaneously in a fast-growing organization
• Knowledge of UTM tagging best practices and campaign attribution modeling

Benefits & Perks

• Competitive salary range: $75,000 to $90,000, plus bonus eligibility
• Remote work flexibility throughout the United States (excluding California)
• Minimal travel requirement (less than 20%) with primary travel for annual Users Conference and occasional team meetings
• Opportunity to build something from scratch and directly shape a growing company's go-to-market engine
• Direct collaboration with executive leadership (Chief Revenue Officer) and cross-functional teams

Sharetec is a financial technology company that develops innovative core banking and lending software solutions for credit unions and their members. They provide powerful financial technology that enhances operations across accounting, lending, member services, and online banking.